Follow every step of the digital user journey with NZDMI’s custom attribution modelling.
How We Can Help?
The key to successful attribution is understanding every digital marketing channel; from paid and organic search to EDM and social media. NZDMI can help you analyse and implement the data from all the digital marketing channels you have access to, in an effective way. We understand that each business is different, and look to customise attribution to your digital channel while getting excited about ROPO (Research Online, Purchase Offline), e-commerce trends and media placement metrics so that your online presence never misses a beat.
What to Expect
Knowing where to invest your budget and time is simple when you have a firm hold of the entire digital marketing mix. With NZDMI’s custom Attribution Modelling, you can expect to have a clear understanding of what points of a customer’s digital journey to conversion are most valuable, and therefore be able to invest more in those points. Attribution Modelling will give you a greater understanding of your digital audience so you can target them more specifically in the future, leading to increased conversion rates for your business.