Attribution Modelling 2017-06-27T15:11:01+00:00

Attribution Modelling

Follow every step of the digital user journey with NZDMI’s custom attribution modelling.

In the digital age, it is more important than ever to understand exactly how a customer discovers and purchases a product. With a greater understanding of the customer’s digital journey, with Attribution Modelling provided by NZDMI, you can decide where to focus your marketing budget and efforts, to increase brand awareness and conversion.

What is Attribution Modelling?

Attribution Modelling is the process of assigning a value to every touch point of the user journey. Currently, Attribution Modelling only takes into account a user’s digital journey but it is a good start in helping understand the path a user takes towards purchasing.

Most users go through a variety of digital touch points, taking them from initial awareness, through to consideration and eventually conversion. Attribution Modelling allows us to track that journey from start to finish, and ensure credit is given to the right channels, campaigns and placements so no future opportunities are missed.

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How We Can Help?

The key to successful attribution is understanding every digital marketing channel; from paid and organic search to EDM and social media. NZDMI can help you analyse and implement the data from all the digital marketing channels you have access to, in an effective way. We understand that each business is different, and look to customise attribution to your digital channel while getting excited about ROPO (Research Online, Purchase Offline), e-commerce trends and media placement metrics so that your online presence never misses a beat.

What to Expect

Knowing where to invest your budget and time is simple when you have a firm hold of the entire digital marketing mix. With NZDMI’s custom Attribution Modelling, you can expect to have a clear understanding of what points of a customer’s digital journey to conversion are most valuable, and therefore be able to invest more in those points. Attribution Modelling will give you a greater understanding of your digital audience so you can target them more specifically in the future, leading to increased conversion rates for your business.

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Our Latest Blog Posts about Attribution Modelling

2018 – the year of digital channel attribution

November 11th, 2017|Comments Off on 2018 – the year of digital channel attribution

It's been a while since we attended the Google Premier Partners Summit in New York, which means we had a time to review and plan our 2018 data strategies. And if there's one thing that was [...]

Standard vs. Universal Analytics

March 14th, 2014|Comments Off on Standard vs. Universal Analytics

Google Introduced Universal Analytics a while ago now and with new features appearing in the system recently, it’s time to make some changes to your Google Analytics account. And here’s why and how. What is [...]

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