Last updated on March 9th, 2017 at 02:46 pm

Enhanced Ecommerce

Learn about your users’ journeys to purchasing with Enhanced Ecommerce

Google Analytics has become a staple in website analysis, and NZDMI are experts in this field. With the Enhanced Ecommerce upgrade, NZDMI can bring new insights specifically about your ecommerce site to help you come up with a solid electronic purchasing strategy to drive conversion.

What is Enhanced Ecommerce?

Enhanced Ecommerce is a relatively new offering from Google, as an upgrade to Google Analytics. It specifically analyses your website’s ecommerce, providing insight on most-viewed products, what products are added and/or removed from shopping carts, if customers leave your ecommerce site before checking out, and more.

The insights give a clear idea of user behaviour before, during and after the purchasing process, so you can understand more about how users interact with your products.

eCommerce solutions
search optimisation

How We Can Help?

NZDMI can help to set up Enhanced Ecommerce, analyse the results from the vast amounts of data gathered to help you understand how users are interacting with your products, and help you develop a product strategy to incorporate the learnings from that data.

NZDMI can also use the data gathered from Enhanced Ecommerce to analyse your business’ product marketing, both online and offline, to create a marketing strategy to drive users to convert and make purchases online.

What to Expect

With the addition of Enhanced Ecommerce to your business’ analytics, you can expect to have real information about the user purchasing process that you can use to formulate strategies with the help of NZDMI. These strategies will in turn deliver increased ROI and help you achieve your business’ KPIs. Constant re-analysis will ensure that you understand your customer’s relationship with both your products and your purchasing process so you can increase conversion rates.


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Our Latest Blog Posts about Enhanced Ecommerce

Introducing Smart Goals

February 3rd, 2016|Comments Off on Introducing Smart Goals

Google Analytics Smart Goals Great news for the many advertisers who don’t track website conversions, whether it’s because there are no actionable end results or a technical barrier prevents it. Google has now provided an [...]

Cross-Device Conversions in AdWords

October 29th, 2015|Comments Off on Cross-Device Conversions in AdWords

Today’s online world isn’t what it was 10 years ago, with most of us using more than one device to access internet on a daily basis. Statista have data from 2014 shows that the average number [...]

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