Understanding the power of offline interactions to influence conversion
How We Can Help?
When you create a “User ID” for a user, NZDMI can track their interactions with your team when they call, pop into your shop or office, or redeem a coupon. We will then put this tracking into Google Analytics offline data records, which can be used to see how and when your customers make their purchasing decisions.
What You Can Expect
The data from offline marketing tracking provided to your business by NZDMI can be used within Google Analytics to better target your customers at specific parts of the user journey. By understanding the full customer experience, your website and content will be optimised – you should see much higher conversion rates and lower bounce rates as a result.
In short, by better understanding how your customers are behaving offline, we can better predict how they’re going to behave online and use that information to provide recommendations to help your business achieve its KPIs.