Blog

Read news and trends about digital marketing from NZDMI experts.

How To Get A Graduate Job

Hello, readers. My name is Cree and I’m a recent graduate with fulltime employment in my field of study. We exist, and there are more of us than commonly thought. ‘But not enough’, some of you might be thinking, and you’re not wrong – ideally the employment rate would be 100% but this isn’t a The topic of graduates finding [...]

By |2018-10-08T19:52:42+00:00October 5th, 2018|Categories: Blog|

Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your channel? YouTube Analytics          Accessing YouTube [...]

By |2018-09-14T13:58:45+00:00September 14th, 2018|Categories: Content Marketing, Video Marketing|

Digital Marketing Glossary

Digital Marketing Glossary – A list of important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an to see the full version – it registers as an ad click. Ad Extensions Additional pieces of information that you want to add to your ad, such as phone numbers, product prices, store locations, etc. They’re [...]

By |2018-09-06T13:56:11+00:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|

Facebook advertising and landing pages

Landing Pages are the gateway to your success. They introduce potential customers to your company, your product or service and the benefits you offer. If you are having trouble getting your customers to convert, the problem can often be found in poorly optimized landing pages. Landing pages are often overlooked, and businesses put more focus into the design of their [...]

By |2018-09-13T11:17:08+00:00August 27th, 2018|Categories: Social Media|

NEW ZEALAND AD SPEND – WHAT’S DRIVING REVENUE IN 2018

Recently the Interactive Advertising Bureau New Zealand (IABNZ) released a report and analysis of advertising spend in New Zealand for Quarter 1 (Q1) of 2018.  The interactive industry being defined as advertising viewed on any screen using an internet connection (3G, 4G or WIFI). TOTAL ADVERTISING REVENUE Overall advertising revenue is up for the first quarter of the year at [...]

By |2018-06-13T12:15:05+00:00June 13th, 2018|Categories: Digital Advertising|

What is GDPR and how will it affect New Zealand Businesses?

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority of people have [...]

By |2018-05-10T16:44:51+00:00May 4th, 2018|Categories: Analytics & Data, Google Analytics|

It’s All About Mobile

Recently I attended the Google Partners Academy Bootcamp for Mobile Sites. The conference took place at the Viaduct Events Centre in Auckland under the guidance of the knowledgeable Benjamin Mangold, co-founder of Loves Data. The goal of the day was to come away with a Google Certification in Mobile Sites and have a better understanding of the importance of optimising [...]

By |2018-05-09T17:07:50+00:00April 24th, 2018|Categories: Optimisation|

How to correctly migrate your tracking to Google Tag Manager

By migrating your Google Analytics tracking over to Google Tag Manager, you’re allowing Tag Manger to complete its function without the loss of information between the two tools. Migrating is also important because Google Analytics is an incredibly helpful tool to have, and by enabling GTM, you can align your GA tracking with other 3rd party tags. If you are [...]

By |2018-05-10T10:29:51+00:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

Why switching to Google Tag Manager should be on your 2018 to-do list

Google Analytics and Google Tag Manager are two very helpful tools that, if used correctly, can genuinely make your life easier. They both have accessible Google tutorials to run you through the step-by-step processes involved in the implementation and utilisation of Analytics and Tag Manager. But some of you might be a little unsure of the differences between the two. [...]

By |2018-03-01T10:34:16+00:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|