Blog

Read news and trends about digital marketing from NZDMI experts.

Digital Video Advertising Trends in New Zealand

Let’s face it- we’ve all mindlessly scrolled through social media feeds and websites, stopping every once in awhile to watch a video for a minute or two before moving on. Recent data from Google’s Consumer Barometer tells us that 61% of New Zealanders watch online videos daily – that’s 23% higher than the global average of 48%! Clearly, New Zealand [...]

By |2019-03-01T11:00:16+12:00March 25th, 2019|Categories: Analytics & Data, Video Marketing|Tags: , |

New Zealand Local and International Shopping Trends

We’ve touched upon mobile trends in New Zealand and consumer behaviour & online shopping habits. But did you know that New Zealanders prefer to buy locally? 53% state they’d prefer to buy products within their own country. When they’re hunting for local businesses and products, more than half of Kiwis use the internet to find what they’re looking for. What [...]

By |2019-02-28T11:07:17+12:00March 18th, 2019|Categories: Analytics & Data|Tags: , , |

New Zealand Consumer Behaviour & Online Shopping Trends

We’ve recently reported on the mobile trends in New Zealand based on Google Consumer Barometer data and found that 81% of Kiwis own a smartphone and use them to go online at least as often as computers and tablets. In fact, 95% of New Zealanders use the internet every day, confirming the fact that small businesses and enterprises alike need [...]

By |2019-02-28T10:56:53+12:00March 11th, 2019|Categories: Analytics & Data|Tags: , , |

New Zealand Mobile Trends in a Multiscreen World

How many times have you caught yourself scrolling through your phone while watching Netflix? Don’t worry, you’re not alone – 75% of Kiwis use another device, typically a smartphone while watching TV. It’s 2019, and it’s becoming the new norm for everyone to have multiple devices to stay connected. But how do people of New Zealand use the internet in [...]

By |2019-02-28T10:57:41+12:00March 4th, 2019|Categories: Analytics & Data|Tags: , , , |

Everything You Need to Know About the Google+ Shutdown

As you may have heard, Google is shutting down consumer Google+ profiles this year. While most companies probably haven’t been prioritizing Google+ as a marketing channel in the past few years, many businesses do have profiles that were made years ago when there was potential for it to be a strong contender against social giants like Facebook and Twitter. What [...]

By |2019-02-28T10:25:43+12:00February 28th, 2019|Categories: Digital Advertising, Social Media|Tags: |

New Zealand Q3 2018 Online Advertising Spend

Desktop computers, smartphones, tablets, wearables – we live in an age where the majority of people own at least one, if not multiple, of these electronics. Because of increased adoption in consumer technology, it’s no wonder that the total online advertising spend for Q3 2018 increased by 13% YoY to $265.8M. While this figure is split amongst various advertising mediums, [...]

By |2019-02-18T08:59:59+12:00February 18th, 2019|Categories: Analytics & Data|Tags: |

Targeting Millennials & Generation Z on Social Messaging Apps

There’s no doubt about it – millennials and Gen Z are addicted to their phones. Often referred to as the mobile-first generation, these two groups describe young people aged 13 to 38. Though there is quite a large overlap between how these two groups use technology and consume media, there are some differences between the platforms they choose to use [...]

How To Get A Graduate Job

Hello, readers. My name is Cree and I’m a recent graduate with fulltime employment in my field of study. We exist, and there are more of us than commonly thought. ‘But not enough’, some of you might be thinking, and you’re not wrong – ideally the employment rate would be 100% but this isn’t a The topic of graduates finding [...]

By |2018-10-08T19:52:42+12:00October 5th, 2018|Categories: Blog|

Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your channel? YouTube Analytics          Accessing YouTube [...]

By |2018-09-14T13:58:45+12:00September 14th, 2018|Categories: Content Marketing, Video Marketing|

Digital Marketing Glossary

So you'd like to start growing your business online, but are totally lost with all the technical jargon and acronyms. That's why we've put together this digital marketing glossary, complete with all of the important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an ad to see the full version – it registers as [...]

By |2019-02-13T10:12:40+12:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|