Blog

Read news and trends about digital marketing from NZDMI experts.

New Zealand Q3 2018 Online Advertising Spend

Desktop computers, smartphones, tablets, wearables – we live in an age where the majority of people own at least one, if not multiple, of these electronics. Because of increased adoption in consumer technology, it’s no wonder that the total online advertising spend for Q3 2018 increased by 13% YoY to $265.8M. While this figure is split amongst various advertising mediums, [...]

By |2019-02-18T08:59:59+13:00February 18th, 2019|Categories: Analytics & Data|Tags: |

Targeting Millennials & Generation Z on Social Messaging Apps

There’s no doubt about it – millennials and Gen Z are addicted to their phones. Often referred to as the mobile-first generation, these two groups describe young people aged 13 to 38. Though there is quite a large overlap between how these two groups use technology and consume media, there are some differences between the platforms they choose to use [...]

How To Get A Graduate Job

Hello, readers. My name is Cree and I’m a recent graduate with fulltime employment in my field of study. We exist, and there are more of us than commonly thought. ‘But not enough’, some of you might be thinking, and you’re not wrong – ideally the employment rate would be 100% but this isn’t a The topic of graduates finding [...]

By |2018-10-08T19:52:42+13:00October 5th, 2018|Categories: Blog|

Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your channel? YouTube Analytics          Accessing YouTube [...]

By |2018-09-14T13:58:45+13:00September 14th, 2018|Categories: Content Marketing, Video Marketing|

Digital Marketing Glossary

So you'd like to start growing your business online, but are totally lost with all the technical jargon and acronyms. That's why we've put together this digital marketing glossary, complete with all of the important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an ad to see the full version – it registers as [...]

By |2019-02-13T10:12:40+13:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|

Facebook advertising and landing pages

Landing Pages are the gateway to your success. They introduce potential customers to your company, your product or service and the benefits you offer. If you are having trouble getting your customers to convert, the problem can often be found in poorly optimized landing pages. Landing pages are often overlooked, and businesses put more focus into the design of their [...]

By |2018-09-13T11:17:08+13:00August 27th, 2018|Categories: Social Media|

NEW ZEALAND AD SPEND – WHAT’S DRIVING REVENUE IN 2018

Recently the Interactive Advertising Bureau New Zealand (IABNZ) released a report and analysis of advertising spend in New Zealand for Quarter 1 (Q1) of 2018.  The interactive industry being defined as advertising viewed on any screen using an internet connection (3G, 4G or WIFI). TOTAL ADVERTISING REVENUE Overall advertising revenue is up for the first quarter of the year at [...]

By |2018-06-13T12:15:05+13:00June 13th, 2018|Categories: Digital Advertising|

What is GDPR and how will it affect New Zealand Businesses?

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority of people have [...]

By |2018-05-10T16:44:51+13:00May 4th, 2018|Categories: Analytics & Data, Google Analytics|

It’s All About Mobile

Recently I attended the Google Partners Academy Bootcamp for Mobile Sites. The conference took place at the Viaduct Events Centre in Auckland under the guidance of the knowledgeable Benjamin Mangold, co-founder of Loves Data. The goal of the day was to come away with a Google Certification in Mobile Sites and have a better understanding of the importance of optimising [...]

By |2018-05-09T17:07:50+13:00April 24th, 2018|Categories: Optimisation|