Agata

About Agata Ziemianska

Agata is the Data & Analytics director at NZDMI, with real passion for anything numbers-related. She spends most of her time sieving through endless amounts of data to find answers to the bigger and the smaller questions.

Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your channel? YouTube Analytics          Accessing YouTube [...]

By |2018-09-14T13:58:45+00:00September 14th, 2018|Categories: Content Marketing, Video Marketing|

How to correctly migrate your tracking to Google Tag Manager

By migrating your Google Analytics tracking over to Google Tag Manager, you’re allowing Tag Manger to complete its function without the loss of information between the two tools. Migrating is also important because Google Analytics is an incredibly helpful tool to have, and by enabling GTM, you can align your GA tracking with other 3rd party tags. If you are [...]

By |2018-05-10T10:29:51+00:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

Why switching to Google Tag Manager should be on your 2018 to-do list

Google Analytics and Google Tag Manager are two very helpful tools that, if used correctly, can genuinely make your life easier. They both have accessible Google tutorials to run you through the step-by-step processes involved in the implementation and utilisation of Analytics and Tag Manager. But some of you might be a little unsure of the differences between the two. [...]

By |2018-03-01T10:34:16+00:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

How to analyse and benchmark your website’s performance?

Computer Connection Internet Networking Digital Concept January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google [...]

By |2018-05-10T16:22:29+00:00February 7th, 2018|Categories: Analytics & Data, Ecommerce Analytics, Google Analytics|

2018 – the year of digital channel attribution

It's been a while since we attended the Google Premier Partners Summit in New York, which means we had a time to review and plan our 2018 data strategies. And if there's one thing that was repeated through all the sessions - it was definitely the attribution. What is channel attribution? During the Summit session, attribution was explained in a very [...]

By |2018-05-10T16:25:20+00:00November 11th, 2017|Categories: Analytics & Data, Attribution Modelling, Google Analytics|

Store visit tracking is coming!

One of the very few things that often frustrate marketers based in New Zealand is the delay in roll-out of many advanced products. Google, Facebook, LinkedIn and others either use our market as a test ground for their developments, or leave us at the very bottom of the roll-out schedules. Here at NZDMI we’re in a lucky position to be [...]

By |2018-05-10T16:35:28+00:00September 15th, 2017|Categories: Digital Marketing Strategy, Search Engine Marketing (SEM), Social Media|

Growing Business Online

NZDMI has recently been shortlisted as Google Premier Partners Awards finalist in Growing Business Online category. This is a great achievement for our clients and our team, but nowadays – what does it really take to grow your online presence and get the results you need from your digital channels?   Set your own KPIs It never stops surprising us [...]

By |2018-05-07T15:48:14+00:00July 20th, 2017|Categories: Analytics & Data, Digital Marketing Strategy, NZDMI News|

Google Premier Partner Awards

We’re thrilled to be listed as a finalist of the inaugural Google Premier Partner Awards APAC! NZDMI have made the cut in 3 different categories: Search Innovation, demonstrating our company’s expertise and innovation with Google search ads; Shopping Innovation, showing how we’ve used shopping advertising to generate more sales revenue; Growing Business Online, whether it’s through creating mobile-friendly websites, launching a [...]

By |2018-05-10T16:28:05+00:00July 13th, 2017|Categories: Digital Marketing Strategy, NZDMI News, Search Engine Marketing (SEM)|

Premier Google Partners

We're very excited to annouce that as of July 2016 we are officially recognized as one of Permier Google Partners. Who are Premier Google Partners? After launching the Google Partners program 3 years ago, to allow business to easily connect with AdWords experts, Google now introduced a Premier parter badge. The new badge is designed to recognize Partners who manage a [...]

By |2017-03-08T15:45:29+00:00August 11th, 2016|Categories: NZDMI News|

Taking the Fear Out of Link Building

We all agree link building is terrifying; too many things can go wrong, and it’s easy to get overwhelmed. There’s no reason for fear: link building is simply a channel to connect with your audience, and it can completely change the traffic to your website. Link building in 2016 is all about marketing your product, brand or website; its primary [...]

By |2018-05-10T12:35:06+00:00May 20th, 2016|Categories: Baidu SEO, Local SEO, Search Engine Optimisation (SEO)|