Agata

About Agata Ziemianska

Agata is the Data & Analytics director at NZDMI, with real passion for anything numbers-related. She spends most of her time sieving through endless amounts of data to find answers to the bigger and the smaller questions.

Maximise Your Content Exposure on LinkedIn

Every platform has unique content structures that maximise traffic, and LinkedIn is no different. Here are five steps to help you generate leads, drive more revenue and build brand awareness. Converse in Groups Join the conversation. LinkedIn groups offer the ideal opportunity to build an engaged community on its platform. Many professionals find group participation rewarding, particularly if the group [...]

By |2018-05-10T12:35:16+13:00May 13th, 2016|Categories: Content Marketing, Digital Advertising, Social Media|

Facebook Dynamic Ads Are Taking On the Travel Sector

Since Facebook launched its Dynamic Product Ads in 2015, brands have uploaded more than 2.5 billion products, looking to capitalise on the targeted advertising opportunities. Now, with the wave of a wand and the change of a name (to Dynamic Ads), Facebook is looking to broaden its advertising horizons, and their first stop is the travel sector. The current state [...]

By |2018-05-10T12:35:25+13:00April 29th, 2016|Categories: Social Media|

2015 Online Advertising Spend

IAB has released its 2015 online advertising spend summary and there are a few surprises in the numbers published last week. Total online advertising spend in 2015 Last year New Zealand companies spent a whooping $800 million on digital advertising, from search to mobile and video. It has been again the biggest year on record and search investment saw the [...]

By |2018-05-10T12:35:31+13:00March 7th, 2016|Categories: Digital Advertising, Display & Remarketing|

Google search result page changes

Late last week (February 19th) Google confirmed that the paid search results will change, a move which will be rolling out globally almost immediately. As the update is already reaching New Zealand, it's important to know what to expect in the coming weeks. What are the search result page changes? The announced changes will apply to desktop results only, which currently [...]

Q3 2015 Online Advertising Spend

As we get ready for well deserved holidays, IAB delivers one last key report for this year - the Q3 2015 Interactive Advertising Spend report. Global Trends Based on the research provided quarterly by ZenithOptimedia we are seeing some big differences between local and global trends. Particularly in online video space, where both consumption and advertising investment is a lot [...]

Introduction to Yoast SEO WordPress plugin

Why Yoast? We believe that Yoast SEO is the best, free plugin available for WordPress websites. It allows even those not familiar with basics of Search Engine Optimization (SEO) to create search-friendly pages and well-structured content. The setup of the plugin for your website has already been completed and now it is your turn to learn how to use it [...]

Q2 2015 Interactive Advertising Spend

This week IAB published the latest Interactive Advertising Spend report for Q2 2015. As the numbers show - this was the biggest quarter on record yet, but the report revealed a few more surprises. Advertising Spend Summary Nearly $185 million was spent on online advertising between April and June this year, making Q2 2015 the biggest one yet. The growth [...]

The smart viewers

Google Consumer Barometer Part 3 The Google Consumer Barometer is available to all online users, but from time to time Google releases a more in-depth analysis of the market. And with New Zealand data recently available – in the final part of our series we are looking at the online video and smart viewers.   Who are the smart viewers? [...]

By |2018-05-10T12:37:08+13:00July 14th, 2015|Categories: Digital Advertising, Display & Remarketing, Video Marketing|

The smart shoppers

Google Consumer Barometer Part 2 The Google Consumer Barometer is available to all online users, but from time to time Google releases a more in-depth analysis of the market. And with New Zealand data recently available – in part 2 of our series we are looking at the nation of smart shoppers.   What are the habits of smart shoppers? [...]

The multiscreen world

Google Consumer Barometer Part 1 The Google Consumer Barometer is available to all online users, but from time to time Google releases a more in-depth analysis of the market. And with New Zealand data recently available – we’re going to look at the key consumer trends, starting with the multiscreen world. Welcome to the multiscreen world There is no doubt [...]