About Charlie Gordon

Charlie's expertise is focused on SEM, with a lot of attention to conversion optimisation and international strategies.

Take control with Google Tag Manager

Google Tag Manager (GTM) is a fantastic tool that allows marketers to take control of web tracking without the need to involve a webmaster each time a change is needed. Before looking at the benefits, let’s recap on what tags are and what purpose they serve. What are Tags? Simply, tags are snippets of code that are added to web [...]

By |2018-05-10T12:36:45+13:00August 25th, 2015|Categories: Google Analytics, Google Tag Manager|

5 steps to successful AdWords mobile strategy

Is your paid mobile search working for you? Earlier this year Google confirmed that mobile searches have now exceeded desktop but before even thinking about changing your entire approach to ‘mobile-first’ and increasing spend, here are a few tips to help you get the most from your current campaigns. Are you ads converting? If you have mobile users that aren’t [...]

DIY content – what’s the opportunity?

Mobiles are yet again changing not only the way that we, the users, look for products and information - they are changing how brands need to get in front of their target audience. Every single day mobile users pull out their devices to help them with their latest ‘need-to-know’ at the moment queries. In fact, the latest figures show that [...]

By |2018-05-10T12:36:54+13:00August 20th, 2015|Categories: Content Marketing, Video Marketing|

Making your keywords work harder

Your keyword lists are built; you've identified the high converting keywords and you’re getting qualified traffic to your site but can you get even more traffic from those high converting terms? Below are a few tips and tricks to help you squeeze an extra few visits from your star performers in both organic and paid channels. SEO Keywords Check your [...]

Search ads in Google Play

For Android users, app discovery is about to get a whole lot easier thanks to the launch of Search Ads in the Google Play Store. Search plays a key role in app discovery and is one of the biggest drivers of app installs with users looking to their phones for instant answers to their latest ‘need-to-know’, ‘want-to-know’ questions all day, [...]

By |2018-05-10T12:37:03+13:00August 9th, 2015|Categories: Digital Advertising, Display & Remarketing, Search Engine Marketing (SEM)|