Holly Ross

About Holly Ross

Holly's creative way of thinking brings unique content and social solutions to our clients. She knows how to balance engagement with experience always taking the ideas one step further.

Facebook advertising and landing pages

Landing Pages are the gateway to your success. They introduce potential customers to your company, your product or service and the benefits you offer. If you are having trouble getting your customers to convert, the problem can often be found in poorly optimized landing pages. Landing pages are often overlooked, and businesses put more focus into the design of their [...]

By |2018-09-13T11:17:08+00:00August 27th, 2018|Categories: Social Media|

NEW ZEALAND AD SPEND – WHAT’S DRIVING REVENUE IN 2018

Recently the Interactive Advertising Bureau New Zealand (IABNZ) released a report and analysis of advertising spend in New Zealand for Quarter 1 (Q1) of 2018.  The interactive industry being defined as advertising viewed on any screen using an internet connection (3G, 4G or WIFI). TOTAL ADVERTISING REVENUE Overall advertising revenue is up for the first quarter of the year at [...]

By |2018-06-13T12:15:05+00:00June 13th, 2018|Categories: Digital Advertising|

What is GDPR and how will it affect New Zealand Businesses?

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority of people have [...]

By |2018-05-10T16:44:51+00:00May 4th, 2018|Categories: Analytics & Data, Google Analytics|

It’s All About Mobile

Recently I attended the Google Partners Academy Bootcamp for Mobile Sites. The conference took place at the Viaduct Events Centre in Auckland under the guidance of the knowledgeable Benjamin Mangold, co-founder of Loves Data. The goal of the day was to come away with a Google Certification in Mobile Sites and have a better understanding of the importance of optimising [...]

By |2018-05-09T17:07:50+00:00April 24th, 2018|Categories: Optimisation|

Facebook News Feed Changes

Recently Facebook announced significant changes to its news feed, where the Facebook algorithm will now prioritise posts from friends and family ahead of content from business pages and news. The change aims to give Facebook users more quality time on the network by providing them with highly relevant and engaging content. Over the years Facebook has switched from a network [...]

By |2018-05-10T16:26:25+00:00February 1st, 2018|Categories: Social Media|

Understanding Facebook Analytics

Facebook Analytics (FBA) is product analytics used for driving growth. The following blog post provides an outline of the key aspects of using the interface and the key metrics that are available. Understanding Facebook Analytics Originally Facebook Analytics focused on providing analytic information on apps, allowing app developers and businesses to better understand the interactions people were having with their [...]

By |2017-08-16T10:20:45+00:00August 16th, 2017|Categories: Analytics & Data, Social Media|

Responsive Ads for Display

As the mix of content types and screen sizes continues to diversify it was clear a solution to the construction of advertisements, for every possible impression, was necessary. Google’s response was to launch Responsive Display Ads - tailor made visuals that automatically adapt to suit the environment in which they are being served within the Display Network. A time-saving godsend [...]

By |2017-08-16T10:30:52+00:00August 11th, 2017|Categories: Digital Advertising|

Google Smart Display Campaigns

If, like us, you are slightly concerned that we will all soon be made redundant by hyper intelligent robots, then you may want to stop here. While automation is nothing new for display campaigns on the Google Display Network, constant machine learning has made fully automated Smart Display campaigns a reality in 2017. Once you input a small amount of [...]

By |2018-05-10T16:33:39+00:00August 9th, 2017|Categories: Digital Advertising, Display & Remarketing, Programmatic Buying|