Analytics & Data

Digital Marketing Glossary

Digital Marketing Glossary – A list of important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an to see the full version – it registers as an ad click. Ad Extensions Additional pieces of information that you want to add to your ad, such as phone numbers, product prices, store locations, etc. They’re [...]

By |2018-09-06T13:56:11+00:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|

What is GDPR and how will it affect New Zealand Businesses?

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority of people have [...]

By |2018-05-10T16:44:51+00:00May 4th, 2018|Categories: Analytics & Data, Google Analytics|

How to correctly migrate your tracking to Google Tag Manager

By migrating your Google Analytics tracking over to Google Tag Manager, you’re allowing Tag Manger to complete its function without the loss of information between the two tools. Migrating is also important because Google Analytics is an incredibly helpful tool to have, and by enabling GTM, you can align your GA tracking with other 3rd party tags. If you are [...]

By |2018-05-10T10:29:51+00:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

Why switching to Google Tag Manager should be on your 2018 to-do list

Google Analytics and Google Tag Manager are two very helpful tools that, if used correctly, can genuinely make your life easier. They both have accessible Google tutorials to run you through the step-by-step processes involved in the implementation and utilisation of Analytics and Tag Manager. But some of you might be a little unsure of the differences between the two. [...]

By |2018-03-01T10:34:16+00:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

How to analyse and benchmark your website’s performance?

Computer Connection Internet Networking Digital Concept January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google [...]

By |2018-05-10T16:22:29+00:00February 7th, 2018|Categories: Analytics & Data, Ecommerce Analytics, Google Analytics|

2018 – the year of digital channel attribution

It's been a while since we attended the Google Premier Partners Summit in New York, which means we had a time to review and plan our 2018 data strategies. And if there's one thing that was repeated through all the sessions - it was definitely the attribution. What is channel attribution? During the Summit session, attribution was explained in a very [...]

By |2018-05-10T16:25:20+00:00November 11th, 2017|Categories: Analytics & Data, Attribution Modelling, Google Analytics|

Understanding Facebook Analytics

Facebook Analytics (FBA) is product analytics used for driving growth. The following blog post provides an outline of the key aspects of using the interface and the key metrics that are available. Understanding Facebook Analytics Originally Facebook Analytics focused on providing analytic information on apps, allowing app developers and businesses to better understand the interactions people were having with their [...]

By |2017-08-16T10:20:45+00:00August 16th, 2017|Categories: Analytics & Data, Social Media|

Growing Business Online

NZDMI has recently been shortlisted as Google Premier Partners Awards finalist in Growing Business Online category. This is a great achievement for our clients and our team, but nowadays – what does it really take to grow your online presence and get the results you need from your digital channels?   Set your own KPIs It never stops surprising us [...]

By |2018-05-07T15:48:14+00:00July 20th, 2017|Categories: Analytics & Data, Digital Marketing Strategy, NZDMI News|

Introducing Smart Goals

Google Analytics Smart Goals Great news for the many advertisers who don’t track website conversions, whether it’s because there are no actionable end results or a technical barrier prevents it. Google has now provided an alternative way of measuring high quality traffic with the addition of Smart Goals. Smart Goals are a new way of helping advertisers, without conversion tracking, [...]

By |2018-05-10T12:35:41+00:00February 3rd, 2016|Categories: Display & Remarketing, Ecommerce Analytics, Google Analytics|

Cross-Device Conversions in AdWords

Today’s online world isn’t what it was 10 years ago, with most of us using more than one device to access internet on a daily basis. Statista have data from 2014 shows that the average number of connected devices ranged from country to country, but there were 3.6 devices per person in the Netherlands and 3.1 in the UK and Australia. [...]