Analytics & Data

Digital Video Advertising Trends in New Zealand

Let’s face it- we’ve all mindlessly scrolled through social media feeds and websites, stopping every once in awhile to watch a video for a minute or two before moving on. Recent data from Google’s Consumer Barometer tells us that 61% of New Zealanders watch online videos daily – that’s 23% higher than the global average of 48%! Clearly, New Zealand [...]

By |2019-07-19T15:47:16+12:00March 25th, 2019|Categories: Analytics & Data, Video Marketing|Tags: , |

New Zealand Local and International Shopping Trends

We’ve touched upon mobile trends in New Zealand and consumer behaviour & online shopping habits. But did you know that New Zealanders prefer to buy locally? 53% state they’d prefer to buy products within their own country. When they’re hunting for local businesses and products, more than half of Kiwis use the internet to find what they’re looking for. What [...]

By |2019-02-28T11:07:17+12:00March 18th, 2019|Categories: Analytics & Data|Tags: , , |

New Zealand Consumer Behaviour & Online Shopping Trends

We’ve recently reported on the mobile trends in New Zealand based on Google Consumer Barometer data and found that 81% of Kiwis own a smartphone and use them to go online at least as often as computers and tablets. In fact, 95% of New Zealanders use the internet every day, confirming the fact that small businesses and enterprises alike need [...]

By |2019-02-28T10:56:53+12:00March 11th, 2019|Categories: Analytics & Data|Tags: , , |

New Zealand Mobile Trends in a Multiscreen World

How many times have you caught yourself scrolling through your phone while watching Netflix? Don’t worry, you’re not alone – 75% of Kiwis use another device, typically a smartphone while watching TV. It’s 2019, and it’s becoming the new norm for everyone to have multiple devices to stay connected. But how do people of New Zealand use the internet in [...]

By |2019-02-28T10:57:41+12:00March 4th, 2019|Categories: Analytics & Data|Tags: , , , |

New Zealand Q3 2018 Online Advertising Spend

Desktop computers, smartphones, tablets, wearables – we live in an age where the majority of people own at least one, if not multiple, of these electronics. Because of increased adoption in consumer technology, it’s no wonder that the total online advertising spend for Q3 2018 increased by 13% YoY to $265.8M. While this figure is split amongst various advertising mediums, [...]

By |2019-02-18T08:59:59+12:00February 18th, 2019|Categories: Analytics & Data|Tags: |

Digital Marketing Glossary

So you'd like to start growing your business online, but are totally lost with all the technical jargon and acronyms. That's why we've put together this digital marketing glossary, complete with all of the important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an ad to see the full version – it registers as [...]

By |2019-02-13T10:12:40+12:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|

What is GDPR and how will it affect New Zealand Businesses?

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority of people have [...]

By |2018-05-10T16:44:51+12:00May 4th, 2018|Categories: Analytics & Data, Google Analytics|

How to correctly migrate your tracking to Google Tag Manager

By migrating your Google Analytics tracking over to Google Tag Manager, you’re allowing Tag Manger to complete its function without the loss of information between the two tools. Migrating is also important because Google Analytics is an incredibly helpful tool to have, and by enabling GTM, you can align your GA tracking with other 3rd party tags. If you are [...]

By |2018-05-10T10:29:51+12:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

Why switching to Google Tag Manager should be on your 2018 to-do list

Google Analytics and Google Tag Manager are two very helpful tools that, if used correctly, can genuinely make your life easier. They both have accessible Google tutorials to run you through the step-by-step processes involved in the implementation and utilisation of Analytics and Tag Manager. But some of you might be a little unsure of the differences between the two. [...]

By |2018-03-01T10:34:16+12:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

How to analyse and benchmark your website’s performance?

Computer Connection Internet Networking Digital Concept January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google [...]

By |2018-05-10T16:22:29+12:00February 7th, 2018|Categories: Analytics & Data, Ecommerce Analytics, Google Analytics|