Attribution Modelling

2018 – the year of digital channel attribution

It's been a while since we attended the Google Premier Partners Summit in New York, which means we had a time to review and plan our 2018 data strategies. And if there's one thing that was repeated through all the sessions - it was definitely the attribution. What is channel attribution? During the Summit session, attribution was explained in a very [...]

By |2018-05-10T16:25:20+12:00November 11th, 2017|Categories: Analytics & Data, Attribution Modelling, Google Analytics|

Standard vs. Universal Analytics

Google Introduced Universal Analytics a while ago now and with new features appearing in the system recently, it’s time to make some changes to your Google Analytics account. And here’s why and how. What is Universal Analytics? Universal Analytics is the new operating standard for Google Analytics. According to Google themselves, it will soon become a requirement to use it. [...]

By |2018-05-10T12:38:33+12:00March 14th, 2014|Categories: Attribution Modelling, Ecommerce Analytics, Google Analytics|