Ecommerce Analytics

How to analyse and benchmark your website’s performance?

Computer Connection Internet Networking Digital Concept January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google [...]

By |2018-05-10T16:22:29+13:00February 7th, 2018|Categories: Analytics & Data, Ecommerce Analytics, Google Analytics|

Introducing Smart Goals

Google Analytics Smart Goals Great news for the many advertisers who don’t track website conversions, whether it’s because there are no actionable end results or a technical barrier prevents it. Google has now provided an alternative way of measuring high quality traffic with the addition of Smart Goals. Smart Goals are a new way of helping advertisers, without conversion tracking, [...]

By |2018-05-10T12:35:41+13:00February 3rd, 2016|Categories: Display & Remarketing, Ecommerce Analytics, Google Analytics|

Cross-Device Conversions in AdWords

Today’s online world isn’t what it was 10 years ago, with most of us using more than one device to access internet on a daily basis. Statista have data from 2014 shows that the average number of connected devices ranged from country to country, but there were 3.6 devices per person in the Netherlands and 3.1 in the UK and Australia. [...]

Google Analytics Data Import

We already know that Google Analytics is a powerful data tool for marketers to measure, monitor and improve on the success of their websites. GA already has a great variety of variables to slice and dice data but do you still find yourself wishing for more options to give you more accurate reports? What if we told you that you [...]

By |2018-05-10T12:36:39+13:00September 8th, 2015|Categories: Analytics & Data, Ecommerce Analytics, Google Analytics, Offline Data|

Get rid of Semalt once and for all

Referrals data in Google Analytics Acquisition report is a great source of information on which websites bring traffic directly to your site. Recently, however, you might have noticed one particular site appearing more often in your reports, generating sessions, but no other engagements. The bad news is – you're most likely being targeted by Semalt. The good news is – [...]

By |2018-05-10T12:37:41+13:00October 30th, 2014|Categories: Analytics & Data, Ecommerce Analytics, Google Analytics|

Standard vs. Universal Analytics

Google Introduced Universal Analytics a while ago now and with new features appearing in the system recently, it’s time to make some changes to your Google Analytics account. And here’s why and how. What is Universal Analytics? Universal Analytics is the new operating standard for Google Analytics. According to Google themselves, it will soon become a requirement to use it. [...]

By |2018-05-10T12:38:33+13:00March 14th, 2014|Categories: Attribution Modelling, Ecommerce Analytics, Google Analytics|