On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority of people have [...]
By migrating your Google Analytics tracking over to Google Tag Manager, you’re allowing Tag Manger to complete its function without the loss of information between the two tools. Migrating is also important because Google Analytics is an incredibly helpful tool to have, and by enabling GTM, you can align your GA tracking with other 3rd party tags. If you are [...]
Google Analytics and Google Tag Manager are two very helpful tools that, if used correctly, can genuinely make your life easier. They both have accessible Google tutorials to run you through the step-by-step processes involved in the implementation and utilisation of Analytics and Tag Manager. But some of you might be a little unsure of the differences between the two. [...]
Computer Connection Internet Networking Digital Concept January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google [...]
It's been a while since we attended the Google Premier Partners Summit in New York, which means we had a time to review and plan our 2018 data strategies. And if there's one thing that was repeated through all the sessions - it was definitely the attribution. What is channel attribution? During the Summit session, attribution was explained in a very [...]
Google Analytics Smart Goals Great news for the many advertisers who don’t track website conversions, whether it’s because there are no actionable end results or a technical barrier prevents it. Google has now provided an alternative way of measuring high quality traffic with the addition of Smart Goals. Smart Goals are a new way of helping advertisers, without conversion tracking, [...]
We already know that Google Analytics is a powerful data tool for marketers to measure, monitor and improve on the success of their websites. GA already has a great variety of variables to slice and dice data but do you still find yourself wishing for more options to give you more accurate reports? What if we told you that you [...]
Google Tag Manager (GTM) is a fantastic tool that allows marketers to take control of web tracking without the need to involve a webmaster each time a change is needed. Before looking at the benefits, let’s recap on what tags are and what purpose they serve. What are Tags? Simply, tags are snippets of code that are added to web [...]
The latest update to remarketing lists for search ads (RSLA) is finally available in New Zealand and many markers (including us!) are very excited about this release. Here's why. What are remarketing lists for search? Up to very recently the only way to run remarketing activity for search was to rely on AdWords remarketing features only. This setup was very limited, [...]
Referrals data in Google Analytics Acquisition report is a great source of information on which websites bring traffic directly to your site. Recently, however, you might have noticed one particular site appearing more often in your reports, generating sessions, but no other engagements. The bad news is – you're most likely being targeted by Semalt. The good news is – [...]