Digital Advertising

Digital Video Advertising Trends in New Zealand

Let’s face it- we’ve all mindlessly scrolled through social media feeds and websites, stopping every once in awhile to watch a video for a minute or two before moving on. Recent data from Google’s Consumer Barometer tells us that 61% of New Zealanders watch online videos daily – that’s 23% higher than the global average of 48%! Clearly, New Zealand [...]

By |2019-07-19T15:47:16+12:00March 25th, 2019|Categories: Analytics & Data, Video Marketing|Tags: , |

Everything You Need to Know About the Google+ Shutdown

As you may have heard, Google is shutting down consumer Google+ profiles this year. While most companies probably haven’t been prioritizing Google+ as a marketing channel in the past few years, many businesses do have profiles that were made years ago when there was potential for it to be a strong contender against social giants like Facebook and Twitter. What [...]

By |2019-02-28T10:25:43+12:00February 28th, 2019|Categories: Digital Advertising, Social Media|Tags: |

Targeting Millennials & Generation Z on Social Messaging Apps

There’s no doubt about it – millennials and Gen Z are addicted to their phones. Often referred to as the mobile-first generation, these two groups describe young people aged 13 to 38. Though there is quite a large overlap between how these two groups use technology and consume media, there are some differences between the platforms they choose to use [...]

Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your channel? YouTube Analytics          Accessing YouTube [...]

By |2018-09-14T13:58:45+12:00September 14th, 2018|Categories: Content Marketing, Video Marketing|

Digital Marketing Glossary

So you'd like to start growing your business online, but are totally lost with all the technical jargon and acronyms. That's why we've put together this digital marketing glossary, complete with all of the important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an ad to see the full version – it registers as [...]

By |2019-02-13T10:12:40+12:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|

Facebook advertising and landing pages

Landing Pages are the gateway to your success. They introduce potential customers to your company, your product or service and the benefits you offer. If you are having trouble getting your customers to convert, the problem can often be found in poorly optimized landing pages. Landing pages are often overlooked, and businesses put more focus into the design of their [...]

By |2018-09-13T11:17:08+12:00August 27th, 2018|Categories: Social Media|

NEW ZEALAND AD SPEND – WHAT’S DRIVING REVENUE IN 2018

Recently the Interactive Advertising Bureau New Zealand (IABNZ) released a report and analysis of advertising spend in New Zealand for Quarter 1 (Q1) of 2018.  The interactive industry being defined as advertising viewed on any screen using an internet connection (3G, 4G or WIFI). TOTAL ADVERTISING REVENUE Overall advertising revenue is up for the first quarter of the year at [...]

By |2018-06-13T12:15:05+12:00June 13th, 2018|Categories: Digital Advertising|

Facebook News Feed Changes

Recently Facebook announced significant changes to its news feed, where the Facebook algorithm will now prioritise posts from friends and family ahead of content from business pages and news. The change aims to give Facebook users more quality time on the network by providing them with highly relevant and engaging content. Over the years Facebook has switched from a network [...]

By |2018-05-10T16:26:25+12:00February 1st, 2018|Categories: Social Media|

Time to get AdWords Smart

Recently I was fortunate enough to attend Google’s Masterclass up in Auckland. It was an afternoon packed with information on Google’s hot topics including Artificial Intelligence (AI), Machine Learning (ML) and Attribution. In summary, it’s time to get AdWords-smart and let Google do some of the hard work. Get creative & targeted with your AdCopy Gone are the days of [...]

By |2017-11-21T12:05:49+12:00November 21st, 2017|Categories: Digital Advertising, Search Engine Marketing (SEM)|