Digital Advertising

Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your channel? YouTube Analytics          Accessing YouTube [...]

By |2018-09-14T13:58:45+00:00September 14th, 2018|Categories: Content Marketing, Video Marketing|

Digital Marketing Glossary

Digital Marketing Glossary – A list of important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an to see the full version – it registers as an ad click. Ad Extensions Additional pieces of information that you want to add to your ad, such as phone numbers, product prices, store locations, etc. They’re [...]

By |2018-09-06T13:56:11+00:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|

Facebook advertising and landing pages

Landing Pages are the gateway to your success. They introduce potential customers to your company, your product or service and the benefits you offer. If you are having trouble getting your customers to convert, the problem can often be found in poorly optimized landing pages. Landing pages are often overlooked, and businesses put more focus into the design of their [...]

By |2018-09-13T11:17:08+00:00August 27th, 2018|Categories: Social Media|

NEW ZEALAND AD SPEND – WHAT’S DRIVING REVENUE IN 2018

Recently the Interactive Advertising Bureau New Zealand (IABNZ) released a report and analysis of advertising spend in New Zealand for Quarter 1 (Q1) of 2018.  The interactive industry being defined as advertising viewed on any screen using an internet connection (3G, 4G or WIFI). TOTAL ADVERTISING REVENUE Overall advertising revenue is up for the first quarter of the year at [...]

By |2018-06-13T12:15:05+00:00June 13th, 2018|Categories: Digital Advertising|

Facebook News Feed Changes

Recently Facebook announced significant changes to its news feed, where the Facebook algorithm will now prioritise posts from friends and family ahead of content from business pages and news. The change aims to give Facebook users more quality time on the network by providing them with highly relevant and engaging content. Over the years Facebook has switched from a network [...]

By |2018-05-10T16:26:25+00:00February 1st, 2018|Categories: Social Media|

Time to get AdWords Smart

Recently I was fortunate enough to attend Google’s Masterclass up in Auckland. It was an afternoon packed with information on Google’s hot topics including Artificial Intelligence (AI), Machine Learning (ML) and Attribution. In summary, it’s time to get AdWords-smart and let Google do some of the hard work. Get creative & targeted with your AdCopy Gone are the days of [...]

By |2017-11-21T12:05:49+00:00November 21st, 2017|Categories: Digital Advertising, Search Engine Marketing (SEM)|

Store visit tracking is coming!

One of the very few things that often frustrate marketers based in New Zealand is the delay in roll-out of many advanced products. Google, Facebook, LinkedIn and others either use our market as a test ground for their developments, or leave us at the very bottom of the roll-out schedules. Here at NZDMI we’re in a lucky position to be [...]

By |2018-05-10T16:35:28+00:00September 15th, 2017|Categories: Digital Marketing Strategy, Search Engine Marketing (SEM), Social Media|

Understanding Facebook Analytics

Facebook Analytics (FBA) is product analytics used for driving growth. The following blog post provides an outline of the key aspects of using the interface and the key metrics that are available. Understanding Facebook Analytics Originally Facebook Analytics focused on providing analytic information on apps, allowing app developers and businesses to better understand the interactions people were having with their [...]

By |2017-08-16T10:20:45+00:00August 16th, 2017|Categories: Analytics & Data, Social Media|

Responsive Ads for Display

As the mix of content types and screen sizes continues to diversify it was clear a solution to the construction of advertisements, for every possible impression, was necessary. Google’s response was to launch Responsive Display Ads - tailor made visuals that automatically adapt to suit the environment in which they are being served within the Display Network. A time-saving godsend [...]

By |2017-08-16T10:30:52+00:00August 11th, 2017|Categories: Digital Advertising|