Programmatic Buying

Google Smart Display Campaigns

If, like us, you are slightly concerned that we will all soon be made redundant by hyper intelligent robots, then you may want to stop here. While automation is nothing new for display campaigns on the Google Display Network, constant machine learning has made fully automated Smart Display campaigns a reality in 2017. Once you input a small amount of [...]

By |2018-05-10T16:33:39+12:00August 9th, 2017|Categories: Digital Advertising, Display & Remarketing, Programmatic Buying|

Q3 2015 Online Advertising Spend

As we get ready for well deserved holidays, IAB delivers one last key report for this year - the Q3 2015 Interactive Advertising Spend report. Global Trends Based on the research provided quarterly by ZenithOptimedia we are seeing some big differences between local and global trends. Particularly in online video space, where both consumption and advertising investment is a lot [...]

Q2 2015 Interactive Advertising Spend

This week IAB published the latest Interactive Advertising Spend report for Q2 2015. As the numbers show - this was the biggest quarter on record yet, but the report revealed a few more surprises. Advertising Spend Summary Nearly $185 million was spent on online advertising between April and June this year, making Q2 2015 the biggest one yet. The growth [...]

5 steps to successful AdWords mobile strategy

Is your paid mobile search working for you? Earlier this year Google confirmed that mobile searches have now exceeded desktop but before even thinking about changing your entire approach to ‘mobile-first’ and increasing spend, here are a few tips to help you get the most from your current campaigns. Are you ads converting? If you have mobile users that aren’t [...]

Making your keywords work harder

Your keyword lists are built; you've identified the high converting keywords and you’re getting qualified traffic to your site but can you get even more traffic from those high converting terms? Below are a few tips and tricks to help you squeeze an extra few visits from your star performers in both organic and paid channels. SEO Keywords Check your [...]

Remarketing lists for search ads

The latest update to remarketing lists for search ads (RSLA) is finally available in New Zealand and many markers (including us!) are very excited about this release. Here's why. What are remarketing lists for search? Up to very recently the only way to run remarketing activity for search was to rely on AdWords remarketing features only. This setup was very limited, [...]