Search Engine Marketing (SEM)

Time to get AdWords Smart

Recently I was fortunate enough to attend Google’s Masterclass up in Auckland. It was an afternoon packed with information on Google’s hot topics including Artificial Intelligence (AI), Machine Learning (ML) and Attribution. In summary, it’s time to get AdWords-smart and let Google do some of the hard work. Get creative & targeted with your AdCopy Gone are the days of [...]

By |2017-11-21T12:05:49+13:00November 21st, 2017|Categories: Digital Advertising, Search Engine Marketing (SEM)|

Store visit tracking is coming!

One of the very few things that often frustrate marketers based in New Zealand is the delay in roll-out of many advanced products. Google, Facebook, LinkedIn and others either use our market as a test ground for their developments, or leave us at the very bottom of the roll-out schedules. Here at NZDMI we’re in a lucky position to be [...]

By |2018-05-10T16:35:28+13:00September 15th, 2017|Categories: Digital Marketing Strategy, Search Engine Marketing (SEM), Social Media|

Google Shopping Tips and Tricks

Google Shopping - You're Doing It Wrong NZDMI recently became the only Google Premier Partner in New Zealand to qualify for the Google Shopping Innovation Awards APAC 2017 so we decided to do a series around how we did it. Google Shopping - A New Era For Search Google Shopping is a tough beast, it’s nothing like paid [...]

Google Premier Partner Awards

We’re thrilled to be listed as a finalist of the inaugural Google Premier Partner Awards APAC! NZDMI have made the cut in 3 different categories: Search Innovation, demonstrating our company’s expertise and innovation with Google search ads; Shopping Innovation, showing how we’ve used shopping advertising to generate more sales revenue; Growing Business Online, whether it’s through creating mobile-friendly websites, launching a [...]

By |2018-05-10T16:28:05+13:00July 13th, 2017|Categories: Digital Marketing Strategy, NZDMI News, Search Engine Marketing (SEM)|

Google search result page changes

Late last week (February 19th) Google confirmed that the paid search results will change, a move which will be rolling out globally almost immediately. As the update is already reaching New Zealand, it's important to know what to expect in the coming weeks. What are the search result page changes? The announced changes will apply to desktop results only, which currently [...]

Google AdWords App now available on iOS

Google now offers an on the go solution with the AdWords App, meaning search marketers no longer need to be desk bound, glued to PCs when managing campaigns. What Android users had a chance to enjoy for a while is finally available on Apple devices too. Not only does the AdWords App allow an overview of campaign trends such as impressions, [...]

By |2018-05-10T12:35:46+13:00February 2nd, 2016|Categories: Digital Advertising, Display & Remarketing, Search Engine Marketing (SEM)|

Q3 2015 Online Advertising Spend

As we get ready for well deserved holidays, IAB delivers one last key report for this year - the Q3 2015 Interactive Advertising Spend report. Global Trends Based on the research provided quarterly by ZenithOptimedia we are seeing some big differences between local and global trends. Particularly in online video space, where both consumption and advertising investment is a lot [...]

Cross-Device Conversions in AdWords

Today’s online world isn’t what it was 10 years ago, with most of us using more than one device to access internet on a daily basis. Statista have data from 2014 shows that the average number of connected devices ranged from country to country, but there were 3.6 devices per person in the Netherlands and 3.1 in the UK and Australia. [...]

Q2 2015 Interactive Advertising Spend

This week IAB published the latest Interactive Advertising Spend report for Q2 2015. As the numbers show - this was the biggest quarter on record yet, but the report revealed a few more surprises. Advertising Spend Summary Nearly $185 million was spent on online advertising between April and June this year, making Q2 2015 the biggest one yet. The growth [...]

5 steps to successful AdWords mobile strategy

Is your paid mobile search working for you? Earlier this year Google confirmed that mobile searches have now exceeded desktop but before even thinking about changing your entire approach to ‘mobile-first’ and increasing spend, here are a few tips to help you get the most from your current campaigns. Are you ads converting? If you have mobile users that aren’t [...]