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Q3 2015 Online Advertising Spend

As we get ready for well deserved holidays, IAB delivers one last key report for this year - the Q3 2015 Interactive Advertising Spend report. Global Trends Based on the research provided quarterly by ZenithOptimedia we are seeing some big differences between local and global trends. Particularly in online video space, where both consumption and advertising investment is a lot [...]

Q2 2015 Interactive Advertising Spend

This week IAB published the latest Interactive Advertising Spend report for Q2 2015. As the numbers show - this was the biggest quarter on record yet, but the report revealed a few more surprises. Advertising Spend Summary Nearly $185 million was spent on online advertising between April and June this year, making Q2 2015 the biggest one yet. The growth [...]