Social Media

Everything You Need to Know About the Google+ Shutdown

As you may have heard, Google is shutting down consumer Google+ profiles this year. While most companies probably haven’t been prioritizing Google+ as a marketing channel in the past few years, many businesses do have profiles that were made years ago when there was potential for it to be a strong contender against social giants like Facebook and Twitter. What [...]

By |2019-02-28T10:25:43+13:00February 28th, 2019|Categories: Digital Advertising, Social Media|Tags: |

Targeting Millennials & Generation Z on Social Messaging Apps

There’s no doubt about it – millennials and Gen Z are addicted to their phones. Often referred to as the mobile-first generation, these two groups describe young people aged 13 to 38. Though there is quite a large overlap between how these two groups use technology and consume media, there are some differences between the platforms they choose to use [...]

Facebook advertising and landing pages

Landing Pages are the gateway to your success. They introduce potential customers to your company, your product or service and the benefits you offer. If you are having trouble getting your customers to convert, the problem can often be found in poorly optimized landing pages. Landing pages are often overlooked, and businesses put more focus into the design of their [...]

By |2018-09-13T11:17:08+13:00August 27th, 2018|Categories: Social Media|

Facebook News Feed Changes

Recently Facebook announced significant changes to its news feed, where the Facebook algorithm will now prioritise posts from friends and family ahead of content from business pages and news. The change aims to give Facebook users more quality time on the network by providing them with highly relevant and engaging content. Over the years Facebook has switched from a network [...]

By |2018-05-10T16:26:25+13:00February 1st, 2018|Categories: Social Media|

Store visit tracking is coming!

One of the very few things that often frustrate marketers based in New Zealand is the delay in roll-out of many advanced products. Google, Facebook, LinkedIn and others either use our market as a test ground for their developments, or leave us at the very bottom of the roll-out schedules. Here at NZDMI we’re in a lucky position to be [...]

By |2018-05-10T16:35:28+13:00September 15th, 2017|Categories: Digital Marketing Strategy, Search Engine Marketing (SEM), Social Media|

Understanding Facebook Analytics

Facebook Analytics (FBA) is product analytics used for driving growth. The following blog post provides an outline of the key aspects of using the interface and the key metrics that are available. Understanding Facebook Analytics Originally Facebook Analytics focused on providing analytic information on apps, allowing app developers and businesses to better understand the interactions people were having with their [...]

By |2017-08-16T10:20:45+13:00August 16th, 2017|Categories: Analytics & Data, Social Media|

Maximise Your Content Exposure on LinkedIn

Every platform has unique content structures that maximise traffic, and LinkedIn is no different. Here are five steps to help you generate leads, drive more revenue and build brand awareness. Converse in Groups Join the conversation. LinkedIn groups offer the ideal opportunity to build an engaged community on its platform. Many professionals find group participation rewarding, particularly if the group [...]

By |2018-05-10T12:35:16+13:00May 13th, 2016|Categories: Content Marketing, Digital Advertising, Social Media|

Facebook Dynamic Ads Are Taking On the Travel Sector

Since Facebook launched its Dynamic Product Ads in 2015, brands have uploaded more than 2.5 billion products, looking to capitalise on the targeted advertising opportunities. Now, with the wave of a wand and the change of a name (to Dynamic Ads), Facebook is looking to broaden its advertising horizons, and their first stop is the travel sector. The current state [...]

By |2018-05-10T12:35:25+13:00April 29th, 2016|Categories: Social Media|

Q3 2015 Online Advertising Spend

As we get ready for well deserved holidays, IAB delivers one last key report for this year - the Q3 2015 Interactive Advertising Spend report. Global Trends Based on the research provided quarterly by ZenithOptimedia we are seeing some big differences between local and global trends. Particularly in online video space, where both consumption and advertising investment is a lot [...]