Social Media

Social media & SEO

Social Media’s effect on SEO Search ranking is important to all website owners, having your site rank highly in the organic listings for terms relevant to your brand or product is vital, in this blog post we take a look at how Social Media channels can help with ranking. Whilst Google has never released details of their algorithm, there aren’t [...]

By |2018-05-10T12:36:05+12:00October 27th, 2015|Categories: Digital Advertising, Search Engine Optimisation (SEO), Social Media|

Facebook Business Pages improve mobile experience

Facebook has announced a number of changes to business Pages to enhance the experience for mobile and tablet users. With one-third of all Facebook users only logging in on mobile phones, Facebook are committed to making changes to ensure usability for this growing number of users is as efficient and convenient as possible. Over one billion people visit Facebook business [...]

By |2018-05-10T12:36:10+12:00October 11th, 2015|Categories: Digital Advertising, Social Media|

Facebook page messages

Private Facebook messages have been around, and well used, for some time with many people choosing to communicate in a private and less public forum. Until now there were some limitations with Facebook page messages, but the recent updates are about to change it all. So if you are a business Page admin or are thinking about creating a business Page [...]

By |2018-05-10T12:36:15+12:00September 30th, 2015|Categories: Social Media|

Instagram ads to launch in New Zealand

Earlier this month Instagram announced the exciting news that they have made their ads available to more types of businesses across more locations. Now all advertisers, regardless of campaign size, can include Instagram in their strategy and run ads on the social media platform. By September 30th, Instagram ads will be available in more than 30 new countries, including New [...]

By |2018-05-10T12:36:21+12:00September 21st, 2015|Categories: Digital Advertising, Display & Remarketing, Social Media|

Q2 2015 Interactive Advertising Spend

This week IAB published the latest Interactive Advertising Spend report for Q2 2015. As the numbers show - this was the biggest quarter on record yet, but the report revealed a few more surprises. Advertising Spend Summary Nearly $185 million was spent on online advertising between April and June this year, making Q2 2015 the biggest one yet. The growth [...]

Facebook tests Lead Ads

In testing its potential new product, Facebook is pushing the envelope in new techniques dedicated to lead generation and direct response advertising. Lead Ads are being tested around the world by just a couple of dozen global companies, the names of which have not yet been released by Facebook, and, with successful feedback, will see a full product release soon. [...]

By |2018-05-10T12:37:28+12:00July 3rd, 2015|Categories: Social Media|

Twitter Ads now available in New Zealand

Great news everybody – very recently the Twitter Ads platform has been opened to all businesses in New Zealand. After nearly 2 years of limited access the spend limit has been lifted – which means you can finally move away from the cluttered Facebook Newsfeed to the new advertising platform. And with the buzz around real-time marketing at its peak [...]

By |2018-05-10T12:37:36+12:00November 28th, 2014|Categories: Social Media|

Q2 2014 online advertising spend update

This week Interactive Advertising Bureau New Zealand released, prepared together with PwC, its Q2 2014 online advertising spend summary. The latest report is very important for two reasons. First of all – for the first time NZDMI are the official data contributors to this analysis. And secondly – Q2 2014 was the largest quarter ever, with over $142 million invested [...]

Do we need Facebook Messenger

Earlier this week Facebook announced it will be moving all its messaging functionality to an external app, one they've been trying to force mobile users to download for a while now. And it looks like they finally found a solution – but will it have the desired impact? Will the hard push for Facebook Messenger be the beginning of an [...]

By |2018-05-10T12:37:59+12:00July 31st, 2014|Categories: Digital Advertising, Display & Remarketing, Social Media|

Everything you need to know about Google My Businesss

Fulfilling a prediction in our previous blog The power of local marketing, Google has launched their latest small-business marketing package; Google My Business. What does Google My Business do? Essentially a consolidation of several small business online tools, Google My Business builds on the idea that there’s always someone looking for your products or services; it’s just a matter of bringing [...]

By |2017-03-08T17:18:44+12:00June 19th, 2014|Categories: Social Media|