Digital Marketing Strategy

Digital Marketing Glossary

Digital Marketing Glossary – A list of important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an to see the full version – it registers as an ad click. Ad Extensions Additional pieces of information that you want to add to your ad, such as phone numbers, product prices, store locations, etc. They’re [...]

By |2018-09-06T13:56:11+00:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|

Store visit tracking is coming!

One of the very few things that often frustrate marketers based in New Zealand is the delay in roll-out of many advanced products. Google, Facebook, LinkedIn and others either use our market as a test ground for their developments, or leave us at the very bottom of the roll-out schedules. Here at NZDMI we’re in a lucky position to be [...]

By |2018-05-10T16:35:28+00:00September 15th, 2017|Categories: Digital Marketing Strategy, Search Engine Marketing (SEM), Social Media|

Growing Business Online

NZDMI has recently been shortlisted as Google Premier Partners Awards finalist in Growing Business Online category. This is a great achievement for our clients and our team, but nowadays – what does it really take to grow your online presence and get the results you need from your digital channels?   Set your own KPIs It never stops surprising us [...]

By |2018-05-07T15:48:14+00:00July 20th, 2017|Categories: Analytics & Data, Digital Marketing Strategy, NZDMI News|

Google Premier Partner Awards

We’re thrilled to be listed as a finalist of the inaugural Google Premier Partner Awards APAC! NZDMI have made the cut in 3 different categories: Search Innovation, demonstrating our company’s expertise and innovation with Google search ads; Shopping Innovation, showing how we’ve used shopping advertising to generate more sales revenue; Growing Business Online, whether it’s through creating mobile-friendly websites, launching a [...]

By |2018-05-10T16:28:05+00:00July 13th, 2017|Categories: Digital Marketing Strategy, NZDMI News, Search Engine Marketing (SEM)|

Q3 2015 Online Advertising Spend

As we get ready for well deserved holidays, IAB delivers one last key report for this year - the Q3 2015 Interactive Advertising Spend report. Global Trends Based on the research provided quarterly by ZenithOptimedia we are seeing some big differences between local and global trends. Particularly in online video space, where both consumption and advertising investment is a lot [...]

Q2 2015 Interactive Advertising Spend

This week IAB published the latest Interactive Advertising Spend report for Q2 2015. As the numbers show - this was the biggest quarter on record yet, but the report revealed a few more surprises. Advertising Spend Summary Nearly $185 million was spent on online advertising between April and June this year, making Q2 2015 the biggest one yet. The growth [...]

5 steps to successful AdWords mobile strategy

Is your paid mobile search working for you? Earlier this year Google confirmed that mobile searches have now exceeded desktop but before even thinking about changing your entire approach to ‘mobile-first’ and increasing spend, here are a few tips to help you get the most from your current campaigns. Are you ads converting? If you have mobile users that aren’t [...]

Making your keywords work harder

Your keyword lists are built; you've identified the high converting keywords and you’re getting qualified traffic to your site but can you get even more traffic from those high converting terms? Below are a few tips and tricks to help you squeeze an extra few visits from your star performers in both organic and paid channels. SEO Keywords Check your [...]

The smart shoppers

Google Consumer Barometer Part 2 The Google Consumer Barometer is available to all online users, but from time to time Google releases a more in-depth analysis of the market. And with New Zealand data recently available – in part 2 of our series we are looking at the nation of smart shoppers.   What are the habits of smart shoppers? [...]

The multiscreen world

Google Consumer Barometer Part 1 The Google Consumer Barometer is available to all online users, but from time to time Google releases a more in-depth analysis of the market. And with New Zealand data recently available – we’re going to look at the key consumer trends, starting with the multiscreen world. Welcome to the multiscreen world There is no doubt [...]