Digital Marketing Strategy

Q2 2014 online advertising spend update

This week Interactive Advertising Bureau New Zealand released, prepared together with PwC, its Q2 2014 online advertising spend summary. The latest report is very important for two reasons. First of all – for the first time NZDMI are the official data contributors to this analysis. And secondly – Q2 2014 was the largest quarter ever, with over $142 million invested [...]

The power of local marketing

During our holidays we had a chance to catch up on some very interesting reading, and one story in particular grabbed our attention. The future of local marketing – a topic we're very passionate about - and it focuses on the amazing opportunities available to local companies. Local marketing must be flexible This article highlights a very important aspect of [...]

Why online content is worth investing in

We often come across this scenario: you've created/updated your website, it looks sleek, it works perfectly on mobile and it connects to all your social profiles. So it looks like the job is done and all you need to do now is wait for great results and high organic listings. Sadly, it’s not that easy. Your website is only worth [...]

Online advertising spend in New Zealand

Just this week Interactive Advertising Bureau New Zealand released, prepared together with PwC, its quarterly analysis of digital media market and advertising spend for Q4 2013. This is usually the busiest part of the year for all advertisers, with Christmas and summer campaigns pushing budgets to record levels. Increase in advertising spend Globally, the online advertising market is expected to [...]

By |2018-05-10T12:38:39+13:00February 28th, 2014|Categories: Digital Marketing Strategy, Search Engine Marketing (SEM)|

Your 2014 SEO strategy

If you too treat online presence as the core of your business activity, it's time to introduce a few changes to your SEO strategy in 2014. Poor quality content, usability issues, bad design are just some of the factors which now will negatively affect your ranking. Some of your past strategies might not deliver the same results this year and [...]

Mobile Trends New Zealand

A few weeks ago Google released the latest mobile stats for New Zealand, revealing some very interesting trends in this space. You can find the full report here. More and more smartphones The first thing that stands out here is the rapidly growing smartphone penetration. 54% of all Kiwis now own a smartphone (up from 44% in 2012) and 63% [...]

By |2018-05-10T12:39:24+13:00October 15th, 2013|Categories: Analytics & Data, Digital Marketing Strategy|