Optimisation

Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your channel? YouTube Analytics          Accessing YouTube [...]

By |2018-09-14T13:58:45+00:00September 14th, 2018|Categories: Content Marketing, Video Marketing|

Digital Marketing Glossary

Digital Marketing Glossary – A list of important, relevant and interesting terms used in Digital Marketing. Ad Click When a user clicks on an to see the full version – it registers as an ad click. Ad Extensions Additional pieces of information that you want to add to your ad, such as phone numbers, product prices, store locations, etc. They’re [...]

By |2018-09-06T13:56:11+00:00September 6th, 2018|Categories: Analytics & Data, Digital Advertising, Digital Marketing Strategy, Optimisation|

It’s All About Mobile

Recently I attended the Google Partners Academy Bootcamp for Mobile Sites. The conference took place at the Viaduct Events Centre in Auckland under the guidance of the knowledgeable Benjamin Mangold, co-founder of Loves Data. The goal of the day was to come away with a Google Certification in Mobile Sites and have a better understanding of the importance of optimising [...]

By |2018-05-09T17:07:50+00:00April 24th, 2018|Categories: Optimisation|

SEO Optimisiation For Voice Search

SEO Optimisation for Voice Search Ladies and gentleman, I present to you the topic of voice search! If this hasn’t immediately set off your alarm bells or caused you to roll your eyes so hard that they detach from the retina then you might be apart of the ‘never paid it much attention’ subset. Truth be told, I was a [...]

By |2018-02-26T10:26:20+00:00February 21st, 2018|Categories: Search Engine Optimisation (SEO)|

Google Shopping Tips and Tricks

Google Shopping - You're Doing It Wrong NZDMI recently became the only Google Premier Partner in New Zealand to qualify for the Google Shopping Innovation Awards APAC 2017 so we decided to do a series around how we did it. Google Shopping - A New Era For Search Google Shopping is a tough beast, it’s nothing like paid [...]

Taking the Fear Out of Link Building

We all agree link building is terrifying; too many things can go wrong, and it’s easy to get overwhelmed. There’s no reason for fear: link building is simply a channel to connect with your audience, and it can completely change the traffic to your website. Link building in 2016 is all about marketing your product, brand or website; its primary [...]

By |2018-05-10T12:35:06+00:00May 20th, 2016|Categories: Baidu SEO, Local SEO, Search Engine Optimisation (SEO)|

Maximise Your Content Exposure on LinkedIn

Every platform has unique content structures that maximise traffic, and LinkedIn is no different. Here are five steps to help you generate leads, drive more revenue and build brand awareness. Converse in Groups Join the conversation. LinkedIn groups offer the ideal opportunity to build an engaged community on its platform. Many professionals find group participation rewarding, particularly if the group [...]

By |2018-05-10T12:35:16+00:00May 13th, 2016|Categories: Content Marketing, Digital Advertising, Social Media|

Google search result page changes

Late last week (February 19th) Google confirmed that the paid search results will change, a move which will be rolling out globally almost immediately. As the update is already reaching New Zealand, it's important to know what to expect in the coming weeks. What are the search result page changes? The announced changes will apply to desktop results only, which currently [...]

Cross-Device Conversions in AdWords

Today’s online world isn’t what it was 10 years ago, with most of us using more than one device to access internet on a daily basis. Statista have data from 2014 shows that the average number of connected devices ranged from country to country, but there were 3.6 devices per person in the Netherlands and 3.1 in the UK and Australia. [...]

Social media & SEO

Social Media’s effect on SEO Search ranking is important to all website owners, having your site rank highly in the organic listings for terms relevant to your brand or product is vital, in this blog post we take a look at how Social Media channels can help with ranking. Whilst Google has never released details of their algorithm, there aren’t [...]

By |2018-05-10T12:36:05+00:00October 27th, 2015|Categories: Digital Advertising, Search Engine Optimisation (SEO), Social Media|