Content Marketing

Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel is the best starting point for growing video presence. But what metrics really matter when analysing the performance of your channel? YouTube Analytics          Accessing YouTube [...]

By |2018-09-14T13:58:45+12:00September 14th, 2018|Categories: Content Marketing, Video Marketing|

Maximise Your Content Exposure on LinkedIn

Every platform has unique content structures that maximise traffic, and LinkedIn is no different. Here are five steps to help you generate leads, drive more revenue and build brand awareness. Converse in Groups Join the conversation. LinkedIn groups offer the ideal opportunity to build an engaged community on its platform. Many professionals find group participation rewarding, particularly if the group [...]

By |2018-05-10T12:35:16+12:00May 13th, 2016|Categories: Content Marketing, Digital Advertising, Social Media|

DIY content – what’s the opportunity?

Mobiles are yet again changing not only the way that we, the users, look for products and information - they are changing how brands need to get in front of their target audience. Every single day mobile users pull out their devices to help them with their latest ‘need-to-know’ at the moment queries. In fact, the latest figures show that [...]

By |2018-05-10T12:36:54+12:00August 20th, 2015|Categories: Content Marketing, Video Marketing|

Why online content is worth investing in

We often come across this scenario: you've created/updated your website, it looks sleek, it works perfectly on mobile and it connects to all your social profiles. So it looks like the job is done and all you need to do now is wait for great results and high organic listings. Sadly, it’s not that easy. Your website is only worth [...]