Search Engine Optimisation (SEO)

SEO Optimisiation For Voice Search

SEO Optimisation for Voice Search Ladies and gentleman, I present to you the topic of voice search! If this hasn’t immediately set off your alarm bells or caused you to roll your eyes so hard that they detach from the retina then you might be apart of the ‘never paid it much attention’ subset. Truth be told, I was a [...]

By |2019-07-09T10:54:16+13:00February 21st, 2018|Categories: Search Engine Optimisation (SEO)|

Taking the Fear Out of Link Building

Note: this post was originally published in May 2016 and was updated in February 2019. We all agree link building can seem terrifying; too many things can go wrong, and it’s easy to get overwhelmed. There’s no reason for fear: link building is simply a channel to connect with your audience, and it can completely change the traffic to your [...]

By |2019-02-20T16:03:49+13:00May 20th, 2016|Categories: Baidu SEO, Local SEO, Search Engine Optimisation (SEO)|

Google search result page changes

Late last week (February 19th) Google confirmed that the paid search results will change, a move which will be rolling out globally almost immediately. As the update is already reaching New Zealand, it's important to know what to expect in the coming weeks. What are the search result page changes? The announced changes will apply to desktop results only, which currently [...]

Social media & SEO

Social Media’s effect on SEO Search ranking is important to all website owners, having your site rank highly in the organic listings for terms relevant to your brand or product is vital, in this blog post we take a look at how Social Media channels can help with ranking. Whilst Google has never released details of their algorithm, there aren’t [...]

By |2018-05-10T12:36:05+13:00October 27th, 2015|Categories: Digital Advertising, Search Engine Optimisation (SEO), Social Media|

Introduction to Yoast SEO WordPress plugin

Why Yoast? We believe that Yoast SEO is the best, free plugin available for WordPress websites. It allows even those not familiar with basics of Search Engine Optimization (SEO) to create search-friendly pages and well-structured content. The setup of the plugin for your website has already been completed and now it is your turn to learn how to use it [...]

Making your keywords work harder

Your keyword lists are built; you've identified the high converting keywords and you’re getting qualified traffic to your site but can you get even more traffic from those high converting terms? Below are a few tips and tricks to help you squeeze an extra few visits from your star performers in both organic and paid channels. SEO Keywords Check your [...]

Secure websites and Google search

Two weeks ago Google announced it will start treating the security of the website as one of the ranking signals. It was revealed that Google was running a series of test in the last few months, aimed at understanding the impact secure websites have on the search experience. Encouraged by the positive results, Google decided to introduce HTTPS as a ranking [...]

By |2018-05-10T12:37:55+13:00August 18th, 2014|Categories: Local SEO, Optimisation, Search Engine Optimisation (SEO)|

The power of local marketing

During our holidays we had a chance to catch up on some very interesting reading, and one story in particular grabbed our attention. The future of local marketing – a topic we're very passionate about - and it focuses on the amazing opportunities available to local companies. Local marketing must be flexible This article highlights a very important aspect of [...]

Why online content is worth investing in

We often come across this scenario: you've created/updated your website, it looks sleek, it works perfectly on mobile and it connects to all your social profiles. So it looks like the job is done and all you need to do now is wait for great results and high organic listings. Sadly, it’s not that easy. Your website is only worth [...]

Your 2014 SEO strategy

If you too treat online presence as the core of your business activity, it's time to introduce a few changes to your SEO strategy in 2014. Poor quality content, usability issues, bad design are just some of the factors which now will negatively affect your ranking. Some of your past strategies might not deliver the same results this year and [...]