Local SEO

Taking the Fear Out of Link Building

Note: this post was originally published in May 2016 and was updated in February 2019. We all agree link building can seem terrifying; too many things can go wrong, and it’s easy to get overwhelmed. There’s no reason for fear: link building is simply a channel to connect with your audience, and it can completely change the traffic to your [...]

By |2019-02-20T16:03:49+12:00May 20th, 2016|Categories: Baidu SEO, Local SEO, Search Engine Optimisation (SEO)|

Introduction to Yoast SEO WordPress plugin

Why Yoast? We believe that Yoast SEO is the best, free plugin available for WordPress websites. It allows even those not familiar with basics of Search Engine Optimization (SEO) to create search-friendly pages and well-structured content. The setup of the plugin for your website has already been completed and now it is your turn to learn how to use it [...]

Making your keywords work harder

Your keyword lists are built; you've identified the high converting keywords and you’re getting qualified traffic to your site but can you get even more traffic from those high converting terms? Below are a few tips and tricks to help you squeeze an extra few visits from your star performers in both organic and paid channels. SEO Keywords Check your [...]

Secure websites and Google search

Two weeks ago Google announced it will start treating the security of the website as one of the ranking signals. It was revealed that Google was running a series of test in the last few months, aimed at understanding the impact secure websites have on the search experience. Encouraged by the positive results, Google decided to introduce HTTPS as a ranking [...]

By |2018-05-10T12:37:55+12:00August 18th, 2014|Categories: Local SEO, Optimisation, Search Engine Optimisation (SEO)|

The power of local marketing

During our holidays we had a chance to catch up on some very interesting reading, and one story in particular grabbed our attention. The future of local marketing – a topic we're very passionate about - and it focuses on the amazing opportunities available to local companies. Local marketing must be flexible This article highlights a very important aspect of [...]