Fulfilling a prediction in our previous blog The power of local marketing, Google has launched their latest small-business marketing package; Google My Business.
What does Google My Business do?
Essentially a consolidation of several small business online tools, Google My Business builds on the idea that there’s always someone looking for your products or services; it’s just a matter of bringing the two parties together. Complementing your existing online presence (or lack of), the all in one package replaces Google Places for Business and Google+ Pages Dashboard to connect you and your customer in the simplest means possible over a variety of channels.
How does it help your business?
To ‘Get on Google’ (as the action button says) is simple, enter your business details and you’ll be set up in Google search, maps and Google+. Whether you’re a ‘Storefront’, ‘Service Area’ or ‘Brand’ all businesses are catered to with customer insights and AdWords Express included.
Here’s where you’ll see your Google My Business working for you:
Google Search: Your next customer is always a click away and a successful search will yield all necessary information; hours, contact info, directions and images all controlled from the one online portal.
Maps: Verified business information will appear in Maps, meaning customers can find you easily and access reviews and ratings on the go.
Google+: Your business can connect with customers via the insights tool and share news, events and photos as well as read and respond to reviews.
Customer Insights: Understand how your customers find and interact with your business. Whether it’s via one of the channels above or other means, insights as well as the integrated AdWords Express will let you know.
Feel a bit overwhelmed? You shouldn’t. Designed for small businesses, not digital marketing agencies, the Google My Business dashboard shows all the relevant information on one page. Allowing you to identify and build upon what’s working best while remaining relevant and visible.
Of course everything you see here is accessible via a smart phone and tablet app so you can update your hours or upload photos while you’re out of the office. The Google My Business App is available on Android and is coming soon to iOS.