Blog

Read news and trends about digital marketing from NZDMI experts.

SEO Optimisiation For Voice Search

SEO Optimisation for Voice Search Ladies and gentleman, I present to you the topic of voice search! If this hasn’t immediately set off your alarm bells or caused you to roll your eyes so hard that they detach from the retina then you might be apart of the ‘never paid it much attention’ subset. Truth be told, I was a [...]

By |2018-02-26T10:26:20+00:00February 21st, 2018|Categories: Search Engine Optimisation (SEO)|

How to analyse and benchmark your website’s performance?

Computer Connection Internet Networking Digital Concept January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google [...]

By |2018-05-10T16:22:29+00:00February 7th, 2018|Categories: Analytics & Data, Ecommerce Analytics, Google Analytics|

Facebook News Feed Changes

Recently Facebook announced significant changes to its news feed, where the Facebook algorithm will now prioritise posts from friends and family ahead of content from business pages and news. The change aims to give Facebook users more quality time on the network by providing them with highly relevant and engaging content. Over the years Facebook has switched from a network [...]

By |2018-05-10T16:26:25+00:00February 1st, 2018|Categories: Social Media|

Time to get AdWords Smart

Recently I was fortunate enough to attend Google’s Masterclass up in Auckland. It was an afternoon packed with information on Google’s hot topics including Artificial Intelligence (AI), Machine Learning (ML) and Attribution. In summary, it’s time to get AdWords-smart and let Google do some of the hard work. Get creative & targeted with your AdCopy Gone are the days of [...]

By |2017-11-21T12:05:49+00:00November 21st, 2017|Categories: Digital Advertising, Search Engine Marketing (SEM)|

2018 – the year of digital channel attribution

It's been a while since we attended the Google Premier Partners Summit in New York, which means we had a time to review and plan our 2018 data strategies. And if there's one thing that was repeated through all the sessions - it was definitely the attribution. What is channel attribution? During the Summit session, attribution was explained in a very [...]

By |2018-05-10T16:25:20+00:00November 11th, 2017|Categories: Analytics & Data, Attribution Modelling, Google Analytics|

Store visit tracking is coming!

One of the very few things that often frustrate marketers based in New Zealand is the delay in roll-out of many advanced products. Google, Facebook, LinkedIn and others either use our market as a test ground for their developments, or leave us at the very bottom of the roll-out schedules. Here at NZDMI we’re in a lucky position to be [...]

By |2018-05-10T16:35:28+00:00September 15th, 2017|Categories: Digital Marketing Strategy, Search Engine Marketing (SEM), Social Media|

Understanding Facebook Analytics

Facebook Analytics (FBA) is product analytics used for driving growth. The following blog post provides an outline of the key aspects of using the interface and the key metrics that are available. Understanding Facebook Analytics Originally Facebook Analytics focused on providing analytic information on apps, allowing app developers and businesses to better understand the interactions people were having with their [...]

By |2017-08-16T10:20:45+00:00August 16th, 2017|Categories: Analytics & Data, Social Media|

Responsive Ads for Display

As the mix of content types and screen sizes continues to diversify it was clear a solution to the construction of advertisements, for every possible impression, was necessary. Google’s response was to launch Responsive Display Ads - tailor made visuals that automatically adapt to suit the environment in which they are being served within the Display Network. A time-saving godsend [...]

By |2017-08-16T10:30:52+00:00August 11th, 2017|Categories: Digital Advertising|

Google Smart Display Campaigns

If, like us, you are slightly concerned that we will all soon be made redundant by hyper intelligent robots, then you may want to stop here. While automation is nothing new for display campaigns on the Google Display Network, constant machine learning has made fully automated Smart Display campaigns a reality in 2017. Once you input a small amount of [...]

By |2018-05-10T16:33:39+00:00August 9th, 2017|Categories: Digital Advertising, Display & Remarketing, Programmatic Buying|

Google Shopping Tips and Tricks

Google Shopping - You're Doing It Wrong NZDMI recently became the only Google Premier Partner in New Zealand to qualify for the Google Shopping Innovation Awards APAC 2017 so we decided to do a series around how we did it. Google Shopping - A New Era For Search Google Shopping is a tough beast, it’s nothing like paid [...]