Blog

Read news and trends about digital marketing from NZDMI experts.

Facebook advertising and landing pages

Landing Pages are the gateway to your success. They introduce potential customers to your company, your product or service and the benefits you offer. If you are having trouble getting your customers to convert, the problem can often be found in poorly optimized landing pages. Landing pages are often overlooked, and businesses put more focus into the design of their [...]

By |2018-09-13T11:17:08+12:00August 27th, 2018|Categories: Social Media|

NEW ZEALAND AD SPEND – WHAT’S DRIVING REVENUE IN 2018

Recently the Interactive Advertising Bureau New Zealand (IABNZ) released a report and analysis of advertising spend in New Zealand for Quarter 1 (Q1) of 2018.  The interactive industry being defined as advertising viewed on any screen using an internet connection (3G, 4G or WIFI). TOTAL ADVERTISING REVENUE Overall advertising revenue is up for the first quarter of the year at [...]

By |2018-06-13T12:15:05+12:00June 13th, 2018|Categories: Digital Advertising|

What is GDPR and how will it affect New Zealand Businesses?

On the 25th of May 2018, a new data privacy regulation called the General Data Protection Regulation (GDPR) will go into effect in the European Union (EU). These days we generate massive amounts of digital information each day, with websites, phones and smart devices all collecting data that can identify us, as individual users. Majority of people have [...]

By |2018-05-10T16:44:51+12:00May 4th, 2018|Categories: Analytics & Data, Google Analytics|

It’s All About Mobile

Recently I attended the Google Partners Academy Bootcamp for Mobile Sites. The conference took place at the Viaduct Events Centre in Auckland under the guidance of the knowledgeable Benjamin Mangold, co-founder of Loves Data. The goal of the day was to come away with a Google Certification in Mobile Sites and have a better understanding of the importance of optimising [...]

By |2018-05-09T17:07:50+12:00April 24th, 2018|Categories: Optimisation|

How to correctly migrate your tracking to Google Tag Manager

By migrating your Google Analytics tracking over to Google Tag Manager, you’re allowing Tag Manger to complete its function without the loss of information between the two tools. Migrating is also important because Google Analytics is an incredibly helpful tool to have, and by enabling GTM, you can align your GA tracking with other 3rd party tags. If you are [...]

By |2018-05-10T10:29:51+12:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

Why switching to Google Tag Manager should be on your 2018 to-do list

Google Analytics and Google Tag Manager are two very helpful tools that, if used correctly, can genuinely make your life easier. They both have accessible Google tutorials to run you through the step-by-step processes involved in the implementation and utilisation of Analytics and Tag Manager. But some of you might be a little unsure of the differences between the two. [...]

By |2018-03-01T10:34:16+12:00March 1st, 2018|Categories: Google Analytics, Google Tag Manager|

SEO Optimisiation For Voice Search

SEO Optimisation for Voice Search Ladies and gentleman, I present to you the topic of voice search! If this hasn’t immediately set off your alarm bells or caused you to roll your eyes so hard that they detach from the retina then you might be apart of the ‘never paid it much attention’ subset. Truth be told, I was a [...]

By |2019-07-09T10:54:16+12:00February 21st, 2018|Categories: Search Engine Optimisation (SEO)|

How to analyse and benchmark your website’s performance?

Computer Connection Internet Networking Digital Concept January seems long gone and with only two months till the new tax year, it’s time to analyse how your website performed in 2017 and plan this year’s improvements. Where to start your website benchmarking? The key to correct analysis and data benchmarking is translating your business objectives into digital metrics. Google [...]

By |2018-05-10T16:22:29+12:00February 7th, 2018|Categories: Analytics & Data, Ecommerce Analytics, Google Analytics|

Facebook News Feed Changes

Recently Facebook announced significant changes to its news feed, where the Facebook algorithm will now prioritise posts from friends and family ahead of content from business pages and news. The change aims to give Facebook users more quality time on the network by providing them with highly relevant and engaging content. Over the years Facebook has switched from a network [...]

By |2018-05-10T16:26:25+12:00February 1st, 2018|Categories: Social Media|