YouTube is back

It’s not like YouTube ever went away, but we’ve got used to Facebook making the headlines more often, with other social platforms doing their own thing. Recently this has changed and we’ve seen a lot of YouTube in the media. If you missed any of it – no panic, we’ve got you covered.

YouTube vs. Facebook

First of all globally YouTube is now more popular among teenagers than Facebook. The social giant recently admitted a fall in the number of 13-17 year olds using the website. This shift can be the first sign of changes coming to the social space, but it probably won’t start a revolution. Facebook and YouTube have been dominating popularity rankings across all demographics and while other sites are trying to catch up with them – their position is definitely safe for another while.

Growing popularity among the younger online audience definitely helped in driving numbers for the first ever YouTube Music Awards, which took place the 3rd of November. Dubbed by many as weird and chaotic, the show still managed to attract over 250,000 live viewers at its peak. And while this isn’t necessarily a success on a scale YouTube could have hoped for, it definitely creates a complete new approach to media awards, bringing power back to audiences. The element of user participation has always been the focus of any social activity and brands like YouTube have tried many things in the past to engage with their viewers more. We can only assume YouTube Movie Awards are next on the list and hope the ceremony itself will make more sense than what we saw earlier this week. Or maybe we’re just too old here at NZDMI?

Comment control

We’re definitely not too old to appreciate the change to the commenting system introduced recently. It’s no secret that YouTube comments have often been a platform for all sorts of abusive and offensive conversations and we were lucky to come across something funny from time to time. By integrating their commenting system with Google+, YouTube will now show your comments and conversations from people you’re connected to first. This also means that you will be able to start your own conversation about the video and share it only with people from your Circles. That is if you have any Circles… And finally, content creators will now have more control over comments appearing next to their videos. This will allow reviewing, blocking and auto-approval – everything needed to make managing your channel and content a little bit easier.

If you now feel inspired to use YouTube more check out the latest release of insights and learn more about all the exciting things you can do with your videos here. And if you have any questions regarding online video – you know where to find us!

By | 2018-05-10T12:39:06+00:00 November 8th, 2013|Categories: Social Media, Video Marketing|

About the Author:

James is an renown search expert, with an extensive knowledge and experience in both paid and organic strategies. At NZDMI he heads up SEM and SEO departments.