On track to increase total online revenue by over 50% within 2 years
Real Journeys have been managing their AdWords activity inhouse for nearly 5 years and were looking for a fresh approach. The activity, despite a limited budget, was delivering strong results, but the client was expecting that with new expertise ROI could be improved further. From September 2015 NZDMI took over the management of AdWords campaigns and met all set KPIs during this trial. From then on, Real Journeys and NZDMI jointly set to position the brand as an online leader in a hugely competitive space and to grow online revenue and brand awareness overall, with AdWords remaining at the core of marketing planning.
With the merger of Kitchen Warehouse and Kitchenware Direct, there was a need for a full integration of the two AdWords accounts and support of the joint SEO efforts through paid search advertising. NZDMI was chosen to work with the KWH team during this integration and to create a robust AdWords campaign structure, focused on detail, relevancy, user journey and long-term business goals. In the first months we were challenged with ensuring the traffic levels remain strong, while the long-term objective was to achieve a CPA under AU$18 with Cost of Services to be under 15%.
Kitchen Warehouse’s was struggling to scale Shopping revenue and felt opportunity was being missed. NZDMI were tasked with stemming the poor results and increasing revenue. They were also looking to increase footfall and revenue to their store locations. This was even more challenging, as the product feed contained over 10,000 products, many of which were generating negative ROI. The client wanted to push towards growth and was willing to increase spend, as long as the profit growth remained scalable. Increasing investment had always been an obstacle, because the campaign was so volatile and had not proven to be consistently successful.
By understanding your audience, you can learn how to target them and turn them into customers that return to buy again and again. NZDMI offers a range of Analytics and Data services to help you understand the full buyer’s journey, and how your team can improve yours.
With so many digital advertising avenues to go down, it can often be difficult to decide which will work best for your business and your budget. We offer many Digital Advertising solutions to suit your company, so you can make the most out of your digital spend and turn searchers into buyers.
What good is having great content, if nobody can find it? At NZDMI, we can help you optimise your entire website for a range of search engines to improve search rankings and authority. We offer creative content solutions to keep your audiences visiting, engaging with and purchasing from your website.