Case Studies 2018-04-16T14:04:04+00:00

Case Studies

Kitchen Warehouse logo

67% Increase in Paid Search Revenue

With the merger of Kitchen Warehouse and Kitchenware Direct, there was a need for a full integration of the two AdWords accounts and support of the joint SEO efforts through paid search advertising. NZDMI was chosen to work with the KWH team during this integration and to create a robust AdWords campaign structure, focused on detail, relevancy, user journey and long-term business goals. In the first months we were challenged with ensuring the traffic levels remain strong, while the long-term objective was to achieve a CPA under AU$18 with Cost of Services to be under 15%.

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strategy
Kitchen Warehouse logo

211% Increase in Shopping Revenue

Kitchen Warehouse’s was struggling to scale Shopping revenue and felt opportunity was being missed. NZDMI were tasked with stemming the poor results and increasing revenue. They were also looking to increase footfall and revenue to their store locations. This was even more challenging, as the product feed contained over 10,000 products, many of which were generating negative ROI. The client wanted to push towards growth and was willing to increase spend, as long as the profit growth remained scalable. Increasing investment had always been an obstacle, because the campaign was so volatile and had not proven to be consistently successful.

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