Kitchen Warehouse’s was struggling to scale Shopping revenue and felt opportunity was being missed. NZDMI were tasked with stemming the poor results and increasing revenue. They were also looking to increase footfall and revenue to their store locations. This was even more challenging, as the product feed contained over 10,000 products, many of which were generating negative ROI. The client wanted to push towards growth and was willing to increase spend, as long as the profit growth remained scalable. Increasing investment had always been an obstacle, because the campaign was so volatile and had not proven to be consistently successful.
With the merger of Kitchen Warehouse and Kitchenware Direct, there was a need for a full integration of the two AdWords accounts and support of the joint SEO efforts through paid search advertising. NZDMI was chosen to work with the KWH team during this integration and to create a robust AdWords campaign structure, focused on detail, relevancy, user journey and long-term business goals. In the first months we were challenged with ensuring the traffic levels remain strong, while the long-term objective was to achieve a CPA under AU$18 with Cost of Services to be under 15%.
SBS Bank reached relevant audiences across New Zealand, through smart use of YouTube advertising formats. From premium homepage placements, to well structured TruView ads and reinforced Bumper Ad remarketing, this activity outperformed any expectations. And proved that YouTube is the most efficient channel for video ad distribution.
By understanding your audience, you can learn how to target them and turn them into customers that return to buy again and again. NZDMI offers a range of Analytics and Data services to help you understand the full buyer’s journey, and how your team can improve yours.
With so many digital advertising avenues to go down, it can often be difficult to decide which will work best for your business and your budget. We offer many Digital Advertising solutions to suit your company, so you can make the most out of your digital spend and turn searchers into buyers.
What good is having great content, if nobody can find it? At NZDMI, we can help you optimise your entire website for a range of search engines to improve search rankings and authority. We offer creative content solutions to keep your audiences visiting, engaging with and purchasing from your website.
Get in touch with us today, to discuss potential improvements to your online sales funnels. From advertising and optimisation to strategy and data analysis – our digital agency has a solution for you and your business in New Zealand and all around the world.