Kitchen Warehouse’s was struggling to scale Shopping revenue and felt opportunity was being missed. NZDMI were tasked with stemming the poor results and increasing revenue. They were also looking to increase footfall and revenue to their store locations. This was even more challenging, as the product feed contained over 10,000 products, many of which were generating negative ROI. The client wanted to push towards growth and was willing to increase spend, as long as the profit growth remained scalable. Increasing investment had always been an obstacle, because the campaign was so volatile and had not proven to be consistently successful.