Last updated on March 9th, 2017 at 02:56 pm

Programmatic Buying

Maximum quality for your digital advertising spend

Programmatic Buying is a great tool for remarketing. NZDMI can help you set up the best programmatic buying software for your business, to maximise your digital advertising efforts.

What is Programmatic Buying?

When a webpage is loaded with space for an advert (like what you would see on a news site), information gathered about the target demographic for that page and the context of the site is uploaded to an ad exchange. This space can then be sold to the highest bidder, and their ad is uploaded in that place. All this is done with next to no impact on the user experience.

Programmatic Buying is the automated process of buying advertising space in real time. Software automates the buying, optimisation and placement of advertising space in real time through a bidding system. It allows you to target specific demographics at specific times, to maximise your reach to relevant customers.

earn online

How We Can Help?

NZDMI can help you select your programmatic buying software, set it up, manage it, and analyse its results. With other analysis tools, we can determine the key demographics and contexts for your business to maximise quality placement for digital spend. With constant re-analysis, we will ensure programmatic buying stays relevant to your company and industry.

What to Expect

With NZDMI at the helm of your programmatic buying, you can expect to see highly targeted display advertising for your business. Your advertising will reach consumers and site contexts most linked to your business or industry, meaning they will be more likely to be interested in your content. This will lead to a higher click-through rate from your display ads, which in turn will increase conversion in your e-commerce site.


Ready to get your digital marketing to the next level?

Drop Us a Message NOW

Or call us  021 02 696 403

Our Latest Blog Posts about Display & Remarketing

Google Smart Display Campaigns

August 9th, 2017|Comments Off on Google Smart Display Campaigns

If, like us, you are slightly concerned that we will all soon be made redundant by hyper intelligent robots, then you may want to stop here. While automation is nothing new for display campaigns on [...]

2015 Online Advertising Spend

March 7th, 2016|Comments Off on 2015 Online Advertising Spend

IAB has released its 2015 online advertising spend summary and there are a few surprises in the numbers published last week. Total online advertising spend in 2015 Last year New Zealand companies spent a whooping [...]

Google search result page changes

February 23rd, 2016|Comments Off on Google search result page changes

Late last week (February 19th) Google confirmed that the paid search results will change, a move which will be rolling out globally almost immediately. As the update is already reaching New Zealand, it's important to know [...]

Be the big fish in digital pond

Contact Us and Reach Your Marketing Goals

021 02 696 403

Get in touch with us today, to discuss potential improvements to your online sales funnels. From advertising and optimisation to strategy and data analysis – our digital agency has a solution for you and your business in New Zealand and all around the world.