Last updated on March 9th, 2017 at 02:57 pm

Search Engine Marketing (SEM)

NZDMI knows what it takes to get ahead in paid search – let us show you how

NZDMI creates and manages paid search campaigns that deliver results, by combining data analysis, on-going optimisation and forecast modelling to maximise budgets across Google and Bing.

What is SEM?

Search Engine Marketing is the management of paid search campaigns across multiple platforms. Paid search operates by a “pay per click” (PPC) system, where you only pay for advertising once a user clicks through to your site. SEM is a hugely important part of digital advertising, putting your ads at the forefront of key search terms relating to your business and industry.

digital marketing

How We Can Help?

NZDMI offers complete management of your business’ SEM, including Google AdWords and Bing. As a Google Premier Partner, NZDMI has been recognised that our approach to SEM strategy is both innovative and ahead of the curve.

Data analysis and on-going optimisation are at the core of NZDMI’s SEM methodology. We plan, build and manage paid search campaigns focusing on improving position, while always looking to reduce cost. We work to understand your company so that we can convey your key selling points to the right audience. We make you stand out from the crowd in a competitive and finite marketplace. We know what it takes to get ahead.

What to Expect

When you enlist NZDMI to take care of your SEM, you’re handing the task to proven experts. You will be able to expect specifically targeted PPC advertising, relating to both your business and the overall industry. NZDMI stays ahead of specification changes for SEM, to keep your business ahead of the rest. Creativity and innovation are at the heart of NZDMI’s SEM work; because of this, you should see a higher click rate through to your website from PPC advertising, leading to greater conversion rates.


Ready to get your digital marketing to the next level?

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Our Latest Blog Posts about Search Engine Marketing

Time to get AdWords Smart

November 21st, 2017|Comments Off on Time to get AdWords Smart

Recently I was fortunate enough to attend Google’s Masterclass up in Auckland. It was an afternoon packed with information on Google’s hot topics including Artificial Intelligence (AI), Machine Learning (ML) and Attribution. In summary, it’s [...]

Store visit tracking is coming!

September 15th, 2017|Comments Off on Store visit tracking is coming!

One of the very few things that often frustrate marketers based in New Zealand is the delay in roll-out of many advanced products. Google, Facebook, LinkedIn and others either use our market as a test [...]

Google Shopping Tips and Tricks

August 1st, 2017|Comments Off on Google Shopping Tips and Tricks

Google Shopping - You're Doing It Wrong NZDMI recently became the only Google Premier Partner in New Zealand to qualify for the Google Shopping Innovation Awards APAC 2017 so we decided to do [...]

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