Last updated on June 28th, 2017 at 04:00 pm

Baidu PPC

With 400 million users daily, Baidu PPC is the best way to target the Chinese market

The Chinese market is one of the fastest-growing in the world, and one of the most important to target for many industries. NZDMI can help get your business noticed on Baidu to drive engagement with the Chinese consumer.

What is Baidu PPC?

Baidu is the most popular search engine in China, with almost 70% of the market share. Baidu PPC works similarly to Google AdWords, with Pay Per Click advertising. Your business can run advertising in a similar fashion to Google, with keyword-centred ads to target specific audiences, on Baidu. NZDMI are highly qualified to assist you in the process of setting up and running your Baidu PPC campaigns.


How We Can Help?

If you have a Mandarin website, & your business is registered in China, NZDMI can set up and manage a Baidu account for you. We can plan, implement and optimise your Baidu PPC campaign from keywords to conversion, with comprehensive keyword and market research.

We know that approaching Chinese digital search engine marketing can be a daunting process, so we have a team on hand to answer all your questions, and make it a stress-free process while maximising your brand’s exposure and conversion in the Chinese market.

What to Expect

Our Baidu process is the same as our Google one. We begin with comprehensive keyword research to find out what Chinese consumers are searching for in relation to your business or industry. We then build a Baidu PPC campaign around those keywords and phrases, targeting specific audiences that will relate to your brand.

Regular re-analysis will keep your messaging targeted to the right audience to maximise your advertising budget spend and increase conversion from the Chinese market consumers. With NZDMI’s Baidu PPC service, your business will see greater interaction and in turn greater conversion from Chinese consumers, all while you receive the support you need to continue growing your overall online presence.


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