How We Can Help?
If you sell a high level of products online, then Google Shopping is a must have alongside your paid search campaigns. Google Shopping does not use keywords for targeting like normal paid search ads so control over how your ad shows can be difficult to control.
NZDMI have been working with Google Shopping internationally since 2013 and know how to correctly optimise feeds and campaigns to drive optimum revenue.
What to Expect
The process and setup is good bit different from the traditional text search campaigns. With text campaigns, you create campaigns/ad groups/ads that are focused around the keywords that you choose. With Shopping, Google considers your feed, your website and your bids in order to determine what search query triggers you ads. So, if you have poorly structured content on-site then Google takes longer to figure out what searches should trigger your ads.
Success for Shopping depends mostly on the following:
- Feed Creation & Optimisation: Understanding how the feed should be created is only step one – from then you need to make sure that product data, images & price are what they should be.
- Campaign Structure & Bidding: Control is parmount here as if you don’t know what product you are bidding on the it is difficult to increase revenue. It is extremely complex and time consuming.
- Optimisation: The more granular you can go, the better the results. That is why structure is so important. You need to optimise every few days as your competitors will be.