Last updated on March 9th, 2017 at 03:05 pm

Content Marketing

Customised content marketing for your audience

Content marketing is all about your audience. Provide them with content that relates to and involves them, and they’ll be loyal for life. NZDMI can help you tailor your web content to your unique audience, to create a following that will become integral to your digital marketing strategy.

What is Content Marketing?

Content Marketing is a deliberate strategy to target your media to a specific audience. It’s about building a relationship with your customers by providing them information that takes them on a journey – from acquisition right through to retention.

The ultimate goal of content marketing is to turn website visitors into customers, often by offering up content that solves their problems by highlighting a product or service from a business. Identifying the audience to target is the first step to quality content marketing – understand your audience, and you can create content that appeals to him.

digital marketing
content marketing

How We Can Help?

NZDMI are experts in content marketing. We can help your business identify your key audience, and suggest video, image, website and blog content to target them. From that point we can either work with your in-house team with advice on content creation, or take care of the whole process for you.

We understand that audiences and technology are constantly changing. That’s why we stay ahead of the game with up to date knowledge of the latest content delivery and social media platforms, and regularly test and analyse data to make sure your content is resonating with your target audience.

What to Expect

Content marketing with NZDMI will achieve:

  • More quality inbound traffic to your website with targeted, optimised content to attract related audiences
  • More leads generated with content that helps consumers solve a problem by demonstrating a business product or service
  • Increased engagement by providing content that meets the customer’s needs, driving trust and loyalty to your brand
  • Authority built for your brand by creating content that people want to engage with and share
  • Sales increases by content that attracts customers with interest in your products and services, and encourages them to follow the journey towards purchasing or enquiry

Ready to get your digital marketing to the next level?

Drop Us a Message NOW

Or call us  021 02 696 403

Our Latest Blog Posts about Content Marketing

Working with YouTube Analytics

September 14th, 2018|Comments Off on Working with YouTube Analytics

With the prediction for video to account for 82% of all web traffic by 2021, now is the time to start investing in this channel from content production and advertising perspective. And YouTube brand channel [...]

Maximise Your Content Exposure on LinkedIn

May 13th, 2016|Comments Off on Maximise Your Content Exposure on LinkedIn

Every platform has unique content structures that maximise traffic, and LinkedIn is no different. Here are five steps to help you generate leads, drive more revenue and build brand awareness. Converse in Groups Join the [...]

DIY content – what’s the opportunity?

August 20th, 2015|Comments Off on DIY content – what’s the opportunity?

Mobiles are yet again changing not only the way that we, the users, look for products and information - they are changing how brands need to get in front of their target audience. Every single [...]

Be the big fish in digital pond

Contact Us and Reach Your Marketing Goals

021 02 696 403

Get in touch with us today, to discuss potential improvements to your online sales funnels. From advertising and optimisation to strategy and data analysis – our digital agency has a solution for you and your business in New Zealand and all around the world.